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Why Review Sites are a Must for Travel Marketers

March 30, 2014 by Frederic Gonzalo

Travel Marketing and Review Sites

When asked how consumers rate review sites as an information source, an impressive 46% stated review sites as their most important source for choosing their accommodation. 28% mentioned a property’s website and almost 20% said friends and relatives.[read more]

What Hotel Guests Want in Mobile Features

March 16, 2014 by Frederic Gonzalo

Hotels and Mobile Features

The iPhone was launched in 2007, less than seven years ago, yet we tend to forget how life was ‘before’ the advent of smartphones. Social media has flipped the power from brands to travelers, with review sites now common and influential in the decision-making process.[read more]

How TripAdvisor Impacts Travel Decision-Making [INFOGRAPHIC]

February 17, 2014 by Frederic Gonzalo

TripAdvisor and Consumer Choices

TripAdvisor commissioned a report last December in order to better understand the importance of review sites in the decision-making process of travelers around the world. The study, conducted by PhoCusWright with over 12,225 respondents, has many important findings.[read more]

Pinterest and Travel: A Match Made in Social Media Heaven

November 25, 2013 by Frederic Gonzalo

Pinterest and Travel

Pinterest estimates there have been over 750 million pins in the ‘travel’ category, covering more than 1.5 million places and destinations all over the world. This makes it the second-most popular category of the social media platform that has been growing like crazy in the past two years.[read more]

5 Travel Marketing Trends for 2014

November 17, 2013 by Frederic Gonzalo

Travel Marketing in 2014

I recently shared with you what I expected as five key social media marketing trends to look out for in 2014. Now I figure it would be equally interesting to try to figure out what we ought to look out for in 2014 from that industry perspective. So here it goes![read more]

On the Effectiveness of Travel Blogs

November 10, 2013 by Frederic Gonzalo

Travel Blog Effectiveness

For travel marketers, in particular those at the destination level, travel blogs play an incredibly important role in crafting the attractiveness of the place, its people and the stories that will go on to shape its daily life, no matter what time of year.[read more]

The Holy Trinity of Digital Travel Marketing

August 18, 2013 by Frederic Gonzalo

Digital Travel Marketing

I am often approached by clients asking if I can help with their social media marketing, to devise a long-term strategy. As important as social media may be, I often have to re-frame their question and ask what they are doing in other aspects of their marketing to begin with.[read more]