social media marketing

Marketing..."expert"? / shutterstock

How often do you see or hear people claim to be inbound marketing experts? Have you heard someone claim that they "will get you on the first page of Google"? Don't be fooled. Here are some tips to help you determine if your inbound marketing expert is truly an expert.[read more]

Social branding case study: Chobani

The #1 Greek yogurt brand, Chobani, transcends the competition by way of high-quality active cultures and a strong social presence. Consumers are CHObsessed. The Chobani brand demonstrates the ideal way to build a social presence: enthusiastically and organically.[read more]

advanced social intelligence / shutterstock

As social media grows, so does the valuable intelligence it delivers to businesses smart enough to take advantage. Never before has understanding the intricacies of a market, consumer or competitor been so accessible with a flood of data from social networks and open-source channels.[read more]

link baiting

Now more than ever, you have to be careful about what you do if you’re planning on building links for your site. If you go about it the wrong way, it’ll end up hurting your business more than helping it. Here's a guide for how to get away from traditional link-baiting and stay on Google's good side.[read more]

Social media in Brazil (image: Gaby_bra)

Brazil was recently named the “social media capital of the universe,” with the number of Facebook users being second only to the USA; other networks are also seeing rapid growth. Why is this huge nation so obsessed with social media – and how can marketers take advantage of it?[read more]

mobile marketing / shutterstock

The digital age has brought unique challenges to old business models. One industry that's adapting the most quickly, according to Steve Yankovich, VP Innovation and New Ventures at eBay, is shopping and retail. Speaking at SXSW, Yankovich discussed his vision of how shopping will change.[read more]

Tumblr content

There are seven different types of content your business can post on Tumblr. There's a visual header whenever users are creating a new post that showcases each different type. We’ll explain each one with some examples and practical business applications.[read more]

content creation for good SEO

Successful content creation now calls for more than traditional SEO tactics and a focus on run-of-the-mill industry topics. To attain a high-traffic website and booming business, you need to produce unique, cutting-edge, captivating and yet still highly relevant content. Substance matters.[read more]

Tumblr business tool

Tumblr is an image blogging site. Users post interesting photos, videos, and other media to their followers, who can then share it with their followers as well. Tumblr’s emphasis on visual media and ease of sharing content makes it a suitable choice for many consumer-based businesses.[read more]

YouTube hits a billion users

YouTube has just crossed a major milestone. On Wednesday, the Google-owned giant announced that it now has over one billion unique viewers on its site every month. If you are using YouTube as part of your social media marketing strategy, here's how to get more viewers.[read more]

ampersats/shutterstock

Many marketers have adopted the practice of inserting hashtags (#s) and ampersats (@s) directly into blog post titles, either as a postscript or affixed to native words. Is this tactic an illustration of tech savvy or ill-advised artifice? Let’s examine the pros and cons of the practice.[read more]

social buzz/shutterstock

Social "buzz" won't typically deliver strategic, actionable insight. Companies are realizing they need advanced social intelligence to make decisions, set strategy and drive innovation. Here are five key considerations for organizations looking for an advanced social intelligence solution.[read more]

mobile advertising

By 2014, there will be more mobile devices in the world than people, and mobile phones will overtake desktop PCs as the most common web access device. So why is mobile advertising taking so long to catch on? It seems that most marketers see it more as a "nice to have" non-essential.[read more]

Funny Twitter tone

Many brands seem to think there is only one tone of voice that really works on Twitter: fun and light-hearted. This is definitely not the case. There are actually three tones of voice that you can use and combine to promote your brand: fun, helpful, and informational.[read more]

hashtags in 2013

If your company regularly uses Twitter, then you know how crucial hashtagging is to a successful social media campaign. But Twitter’s popular method of interest-driven communication is about to have a contender in the ring it didn’t expect: Facebook. So bone up on your hashtag strategy now![read more]

Facebook hashtags

Facebook is shifting into territory occupied by networks like Twitter and Instagram with the re-introduction of a chronological newsfeed and hashtags. So what will a Facebook with hashtags look like, and how will it change the way users and brands interact with each other?[read more]

analytics and marketing/shutterstock

Over the next three years, CMOs expect to increase their marketing analytics budget by 60%. But for those that don’t have a background in analytics or technology this may seem like a daunting task, and many are left wondering, “Where do I start?”[read more]

Google+ ...?

Google+ isn't supposed to be Facebook or Twitter. Instead it's a "social spine", a virtual identity, that connects you to everything else online.[read more]

how to blog in 5 minutes/shutterstock

Corporate blogging is not an either-or dilemma. There’s a way to have your cake and eat it too: you can write your own blog yet not have to spend hours or days on it. In fact you can spend as little as 5 minutes a week on your blog and still remain authentic. Here's how.[read more]

cheap search rank boost/shutterstock

Brands have been eager to rise to the top of the search rankings ever since Google killed the yellow pages. Only trouble is, space is limited. Having a top SERP, or search engine results page, is like having a premium listing in the phone book. Here's how to get one.[read more]