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Accelerate Your Social Media Marketing

March 2, 2014 by Monica Jade Romeri

Accelerate Your Marketing

Social media is required for inbound marketing success. Social media best practices are vital in today’s increasing social business environment. Social media is always evolving, and social media best practices can quickly become obsolete.[read more]

Make Social Media an Asset in 2014

February 22, 2014 by Monica Jade Romeri

Make Social Media an Asset

Social media can and will impact your business in 2014. Going social is no longer optional; rather, social media is an integral part of attaining inbound marketing success. The digital landscape is constantly evolving, so your marketing efforts need to change and mature as well.[read more]

Here's the Difference Between Content Marketing and Social Media

December 16, 2013 by Jay Baer

The Difference Explained

Content marketing is a device used by companies to educate, inform or entertain customers or prospects by creating attention or causing behavior that results in leads, sales or advocacy. Social media is used by customers and prospects to communicate among themselves, and occasionally with companies.[read more]

Strategy Must Drive Your Social Media Marketing

November 23, 2013 by Michael Cohn

Marketing Strategy

When it comes to your business, you must have a strategy for your social media marketing efforts. If you don’t have a strategy in place, you will not to really make good progress. At least not the progress that you will make if you do have the strategy working for you.[read more]

B2B Online Video Marketing: Planning to Execution Best Practices for Lead Generation

October 28, 2013 by Paul Mosenson

Video Marketing

Name a memorable ad in the past. Chances are, it’s a television ad. Why? Because nothing beats the power of a message that combines the senses of sight and sound. That brings us to a discussion of video marketing for B2B.[read more]

3 Powerful Ways To Improve Your Storytelling (And Business!) In 15 Minutes

October 28, 2013 by Jerry Silfwer

Storytelling Best Practices

So this weekend, I’ve found that winning an imaginary lottery, Finding Nemo and Billy Idol all have something in common. This is because I’ve spent the weekend thinking of ways to improve my storytelling. Maybe you do that too, sometimes?[read more]

10 Examples of Social Media ROI [INFOGRAPHIC]

September 30, 2013 by Pam Dyer

Social Return on Investment

Best practices for measuring social media marketing are still evolving, and even though brands are committing an increasing percentage of their budgets to social channels, many are still skeptical about its value and return on investment (ROI). What’s a marketer to do?[read more]

4 Things Small Businesses Must Understand About Social Marketing

September 8, 2013 by Mark Cooper

Small Business and Social Marketing

Social marketing is not just for big companies. It’s a practice – a discipline – any business, of any size, can jump into. But that doesn’t mean all social marketing strategies are one-size-fits-all. For small businesses there are some very basic essentials that deserve attention.[read more]

Why Hotels Should Be Embracing Social Media

August 11, 2013 by Matthew Marley

Social Media Marketing

Online review websites such as Yelp and TripAdvisor have grown to become a major part of the marketing process for a lot of hotels and vacation destinations and it is possible to use this, along with your own blog, as the basis for a powerful social media strategy.[read more]

SMBs Embrace Digital Marketing; Poised for Growth

July 8, 2013 by Alyssa Adkins

The 2013 Inc./Vocus Digital Marketing Survey found that more than half of small and medium sized businesses (SMBs) are embracing digital marketing tools.[read more]

8 Questions to Ask a Potential Social Media Manager

July 2, 2013 by Mandy Edwards

Social media marketing is more than just posting status updates on a Facebook page or tweeting an occasional tweet. Social media marketing encompasses figuring out the who, what, when and why.[read more]

Bringing Social Media into the Retail Environment

July 2, 2013 by Julie Blakley

In today’s world, it’s about figuring out a how to be a part of the conversation that’s already happening online. How can brands and retailers leverage that consumer-generated content that’s already being created and become a relevant and guiding part of the discussion and brand story?[read more]

Is Your Inbound Marketing "Expert" Really An Expert?

April 16, 2013 by John Beveridge

Marketing..."expert"? / shutterstock

How often do you see or hear people claim to be inbound marketing experts? Have you heard someone claim that they "will get you on the first page of Google"? Don't be fooled. Here are some tips to help you determine if your inbound marketing expert is truly an expert.[read more]

Branding Best Practices: Chobani's Social Impact

April 15, 2013 by Heather Elizabeth

Social branding case study: Chobani

The #1 Greek yogurt brand, Chobani, transcends the competition by way of high-quality active cultures and a strong social presence. Consumers are CHObsessed. The Chobani brand demonstrates the ideal way to build a social presence: enthusiastically and organically.[read more]


The Enterprise-Wide Advantage of Advanced Social Intelligence

April 13, 2013 by Kevin Glacken

As social media grows, so does the valuable intelligence it delivers to businesses smart enough to take advantage. Never before has understanding the intricacies of a market, consumer or competitor been so accessible with a flood of data from social networks and open-source channels.[read more]


Link Bait Creativity in 2013

April 8, 2013 by James Parsons

link baiting

Now more than ever, you have to be careful about what you do if you’re planning on building links for your site. If you go about it the wrong way, it’ll end up hurting your business more than helping it. Here's a guide for how to get away from traditional link-baiting and stay on Google's good side.[read more]


Brazil: A Social Media Marketers' Gold Mine

April 5, 2013 by Christian Arno

Social media in Brazil (image: Gaby_bra)

Brazil was recently named the “social media capital of the universe,” with the number of Facebook users being second only to the USA; other networks are also seeing rapid growth. Why is this huge nation so obsessed with social media – and how can marketers take advantage of it?[read more]

Mobile Retail: The Future of Shopping Is in the Palms of Your Hands

April 3, 2013 by Robert Gedarovich

The digital age has brought unique challenges to old business models. One industry that's adapting the most quickly, according to Steve Yankovich, VP Innovation and New Ventures at eBay, is shopping and retail. Speaking at SXSW, Yankovich discussed his vision of how shopping will change.[read more]

Tumblr for Business: Content

March 29, 2013 by Cara Tarbaj

Tumblr content

There are seven different types of content your business can post on Tumblr. There's a visual header whenever users are creating a new post that showcases each different type. We’ll explain each one with some examples and practical business applications.[read more]

Inspired Content Creation

March 29, 2013 by Monica Jade Romeri

content creation for good SEO

Successful content creation now calls for more than traditional SEO tactics and a focus on run-of-the-mill industry topics. To attain a high-traffic website and booming business, you need to produce unique, cutting-edge, captivating and yet still highly relevant content. Substance matters.[read more]