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Brands as Publishers: The Top 5 Takeaways

January 9, 2014 by Meghan Hunt

Brands as publishers.

What do publishers and brands have in common? Stories and conversation. Perhaps that’s why so many marketing companies are putting on their publishing hat when it comes to branding. Think of content as commerce. Content writers provide the information needed to imagine a product’s widespread commerce.[read more]


The Blueprint of a Content Organization

December 9, 2013 by Michael Brito

Content Organization

Content is the number one challenge for brands today for a variety of reasons. The ability to create game-changing content that tells a better story than that of your competitors, and then integrate it across paid, earned, shared and owned media isn’t easy.[read more]

Eight Linkedin Profile Tips to Tie Storytelling to Your Personal Brand

August 20, 2013 by Rachel DiCaro Metscher

LinkedIn and personal branding (image)

There are many avenues to chose from what it comes to promoting yourself: Twitter, Blogging, Tumblr, etc. But one important key to your digital presence should be to have a stellar Linkedin profile. Linkedin is relevant for anyone looking for a new gig or promoting their expertise internally/externally.[read more]