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outbound marketing

Inbound vs. Outbound Marketing Is the Wrong Question

January 15, 2014 by Matt Heinz

inbound or outbound? / shutterstock

If you’re relying only on inbound marketing and leads today, you will soon reach a point at which you can no longer effectively scale your business. Why? Because as wonderful and cost-effective as inbound leads are, you have little control over the qualification of those leads.[read more]

Why Outbound Marketing Has Never Been More Effective

August 27, 2013 by John Jantsch

photo credit: The Eggplant via photopin cc

Before inbound marketers built libraries of educational content to lean on in their inbound marketing efforts, most outbound approaches simply shouted, "Buy, buy, buy." And that’s the part that turned everyone off. But now, smart marketers are using their content assets, married with outbound tactics, to attract leads with a more palatable, "Read!"[read more]