About Social Media Today
content marketing
10 Sharing Triggers for Social Video Advertising
People love sharing great videos with their friends and colleagues. Social networks allow you to engage your audience and present your advertising as entertaining and information-rich content that people will truly enjoy. [read more]
Why the Value of Content is Nothing New
The use of quality content as a marketing strategy is hardly new. Content is still king. [read more]
Content Marketing - Are You Building a Reputation within Social Media?
There are different approaches to using social media for business, but what most have in common is their emphasis on the quality of “content.” More and more often you hear the phrase “content is king.” The underlying truth is that if you get your content right, you will indeed start to rule. [read more]
Content Marketing in Highly Regulated Industries
Image courtesy of author
On the global speaking circuit, I frequently get pushback from audience members who work in highly regulated industries. They claim, erroneously, that laws like HIPAA and regulations like those from the SEC forbid them from creating valuable content on the Web or engaging in social media.Nonsense! This is just a fear-based excuse... [read more]
Is Your Blog Full of Sh*t?
Your handy dandy content management system may be a fabulously free passport to publishing, but what’s the point in publishing poop? I’m going to tell you why most blogs stink and how to build a blog that delivers the true benefits of blogging. [read more]
Blogging and How-to Make Your Blogs Stand Out
As I was thinking about an inbound marketing topic to follow my blog last week on the need for powerful positioning statements, it occurred to me that I’d never written on the mechanics of writing a great blog. A blog is one of the best tools for regularly adding relevant, keyword-rich content to your website, helping it rank better for key terms on search engines. So optimizing your blog posts will make your best top of funnel offer easier for your prospects to find. Great blog writing is part art, part science…I’m going to deal with the scientific part. The art is up to you! Follow these proven best practices to increase your presence with your best prospects. [read more]
Get Social: Become an Authority in Your Industry
Whether you’re a suit-wearing corporate company or the local bakery, you can establish your brand as an authority in your industry and in your community using social media. There is a fine line between being another active brand on social media as opposed to being an authority. There are many components that are factored into creating a... [read more]
Slide Sorter: By Acquiring SlideShare, LinkedIn Will Make Even More Money
LinkedIn's acquisition of SlideShare makes economic sense and is not surprising, and has made me reflect on how my company's social presence has grown alongside of SlideShare. [read more]
Your Website is a Mousetrap and Your Content is the Cheese
Mice aren’t attracted to mousetraps. They’re attracted to what you put on it. The same goes for websites. What are you putting on yours? [read more]
21 Seriously Strong Content Marketing Magnets
Magnetism is the force of attraction (or repulsion). Your website is your company’s marketing HQ now, so it needs this force. It must act as a magnet with the power to pull visitors in. In a world gone electronic, pull trumps push marketing by an electromagnetic mile. [read more]
Content Marketing in B2B - why is it all about experts?
In B2B being a thought leader and expert is the key to getting more clients and customers. Content Marketing is a powerful tool to establish yourself as an expert in your target group. [read more]
Unknown, Unliked, and Untrusted: Why?
These are the dog days of advertising. Consumers choose not to consume it. They prefer tasty treats. If you know who they are and learn what they want, you simply must provide it. You will be liked. You will be trusted. [read more]
What Content Marketing Can Learn From Ironic Hipster Mustaches
Groom your content strategy. Trim out what doesn’t work. Maybe the fu manchu and mutton chops together are just a little bit too much, so trim out what doesn’t work. Keep your content neat, easy to understand, and respectable. Content marketing is an investment. It’s a time commitment. But it gives you an image and is thus a tremendously important branding effort. [read more]
Finding Content Ideas Quickly with Google+
Do you have trouble coming up with ideas on what to post on Facebook, Twitter, or even Google+? Do you wish you had more ways of generating ideas for your blog? I have found a quick and easy way to get more content ideas from searching within Google+. Here's how! [read more]
Convo - How Turnstone Uses Relevancy, Consistency and Kapost for Successful Content Marketing
Emily Bosma
In today's convo, we look at how one company's blog-centric content marketing strategy benefits from solid vision and good tools. I speak with Emily Bosma, Digital Media & Content Anthropologist at Turnstone Furniture and Mike Lewis, President of content marketing platform Kapost. Turnstone is using Kapost to help manage its blog — and bloggers — to improve workflow and analyze post effectiveness. [read more]
How Expensify Builds Sales Without a Sales Force: Can You Do the Same?
Jason Mills
The growth of expense reporting software company Expensify was built on more than the features of its product. The company creates advocacy among employees within customer companies to influence those responsible for procurement. This activation, along with responsive support - via email, online videos from Grovo and webinars - supplants the need for a traditional sales organization. In this conversation, Jason Mills of Expensify and I take a deep dive into the company's non-traditional — and rather successful — marketing approach. [read more]
SXSW 2012: the Digital Disruption Continuum
References to "User Generated Content" are gone from panel discussions at SXSW, as everyone now recognizes that digital storytelling and self-publishing is open to anyone with a point of view -- via the internet, enabled by numerous free cloud-based tools. [read more]
Content Comprehension: It's Spred-ing and Fast
Rod Favaron, CEO, Spredfast
Spredfast pulls together what appears to most social marketers to be a chaotic jumble of touch points, which have a great potential for creating engagement with low initial friction, but are a challenge to maintain, not to mention to measure and manage towards a goal. [read more]
Content Marketing is Exploding at SXSW
My overwhelming impression of the most important trend at SXSW is the unassailable arrival of content marketing. It’s been building for the past year, but the the stuff that used to belong to PR and to the communications department has been hijacked by marketing. Put more diplomatically, there is both a new urgency on marketing’s... [read more]
Social Media Best Practices for Increased Engagement
If you aren’t getting the engagement you desire, you may be using your social sites incorrectly. So today, we’re going back to basics with a quick lesson in social media best practices for the top social networking sites. [read more]
Jonathan Salem Baskin is an author who writes a regular column on Advertising Age & posts on his award-winning blog. More »
John Bell heads up the 360° Digital Influence team & teaches graduate studies in Digital Influence at Johns Hopkins University. More »
Don Bulmer is Vice President of Communication Strategy at Royal Dutch Shell More »
John Byrne is chairman & editor-in-chief of C-Change Media Inc. & the author or co-author of eight books. More »
Gini Dietrich Gini Dietrich is the founder and chief executive officer of Arment Dietrich, Inc. More »
Vanessa DiMauro is the CEO of Leader Networks & has been creating successful online communities for over 15 years. More »
Maggie Fox is the founder and CEO of Social Media Group & was named one of the Top 100 Marketers in Marketing Magazine. More »
Laurent Francois I lead the marketing&development hub @ Express Roularta Services, a media company. I focus on 2 main brands (L'Express, More »
Rachel Happe is a Co-Founder and Principal at The Community Roundtable & a blogger at The Social Organization. More »
JD Lasica is a consultant who is considered one of the leading authorities on social media & user-created media. More »
Brian Solis s author of Engage and is recognized as one of the most prominent thought leaders & authors in new media. More »
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“Up until this point we have always understood content through the lens of the distribution channel it sat within. The channel, in fact, gave its name to the content (TV is a form of distribution but we think of it as a form of content) - or, as per your reference to McLuhan, "the medium was the message". The social media revolution is all about the liberation of content from its means ...”
“Alternatively, and this is what I believe, GM is simply not very good at Social. The easiest way out of that situation might well be to blame the tools, rather than the craftman. From what I've been observing, GM has been using Facebook, and especially their brand pages, as little more than a glorified megaphone. ”