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10 Ways Google's Hummingbird Will Shape Future SEO and Content Marketing

October 5, 2013 by Steve Rayson
5

Google Hummingbird, a New Algorithm

Just over a week ago Google announced 'Hummingbird', a new algorithm that brings with it a wide range of implications for Search Engine Optimization and content marketing. In this article we explore ten key ways that Hummingbird will shape the future.[read more]

Breaking Bad ... Content Marketing Habits

September 29, 2013 by Toby Murdock

Break Bad, um, Habits

In honor of Walter White and the terrible habits he picked up while building his meth empire, I invite you to focus on something we can control: our own bad habits. And since this is a blog dedicated to content marketing, here are 6 habits we marketers need to break ... badly.[read more]

Content Marketing Lessons From Cartoons: My Chat with Cartoonist Liza Donnelly

September 23, 2013 by Kathy Klotz-Guest

Cartoon Content Marketing

I had the pleasure of chatting with The New Yorker cartoonist Liza Donnelly about her craft on my podcast. My belief has always been that marketers can learn a hell of a lot about creating meaningful content by thinking like a cartoonist by thinking in headlines that pack the truth.[read more]

Why Super Villains Should Use White Papers

August 29, 2013 by Julia Borgini
1

Supervillainy and white papers (JDHancock)

Supervillains spend a lot of time explaining how their evil contraption works. They could save some time if they just created a white paper instead. They need to persuade the audience of the efficacy of their machine, so creating a persuasive essay to use as a piece of marketing content makes sense.[read more]

10 Ways to Revitalize Your Content Marketing

August 29, 2013 by Rhian Morgans
5

Content marketing TKO

At times, we may lose our mojo, the creative well may seem dry and as a result, so does our content. When creating content seems as magical as pulling a rabbit out of a hat, there are a few questions that you can ask yourself that will help get your content marketing back on track.[read more]

Content Marketing: How to Measure Effectiveness [INFOGRAPHIC]

August 26, 2013 by Pam Dyer

Measuring Marketing

Content marketing is key in today’s marketplace — it is the intersection of awareness and lead generation. Brands must provide a steady stream of articles, photos, videos, and other resources to demonstrate their relevancy and bring in new customers.[read more]

Content Marketing and Relationship Management

August 12, 2013 by Brian Jensen

Marketing and Relationships

 

Content marketing is all the hype these days and understandably so. With a great topic, thorough research and promotion, a great piece of content can bloom into a linkable asset that effectively drives and attracts traffic, and increases brand visibility.[read more]

Want to Integrate Content Marketing and SEO Into Your PR?

August 1, 2013 by Carrie Morgan
1

During a Twitter chat recently, I was asked if content marketing and SEO were key to the future of public relations. My answer? Absolutely! Public relations isn’t just about breaking news and press releases – it’s about building bridges and relationships between our brand and the public.[read more]

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7 Ways SlideShare Will Improve Your Content Marketing

July 29, 2013 by Steve Rayson
1

SlideShare Content Marketing

SlideShare has become an important platform for B2B content marketing, with a professional audience and over 3bn slide views a month. This article sets out 7 ways it can improve your content marketing.[read more]

Give Your Content Marketing Superpowers

July 6, 2013 by Monica Jade Romeri

Content Marketing Superpowers

Content marketing is required for success in today’s competitive business world. No matter which industry you are in, your website visitors want captivating content-marketing-superpowers content with deep industry insight.[read more]

10 Tips for Improving your B2B Content Marketing

July 3, 2013 by Chris Vaughn

Between blogging, social media channels, email marketing and the multitude of other outlets for content that fall in between, it’s easy to become overwhelmed with the tasks of actually using content to drive business. Yet the fact remains, content is a highly effective means for guiding prospects through the marketing funnel.[read more]

Content Marketing – Why brands would be mad to ignore it

July 3, 2013 by Will Scott
1

Content Marketing

Content marketing is not a new thing. In fact it’s been around for years, it’s just that it’s got a name now. For brands, it offers a massive chance to get ahead of competition and engage with consumers by delivering them insightful, relevant information.[read more]

10 Simple B2B Content Marketing Tips for Complex Solutions

June 26, 2013 by Louis Foong

Simple content marketing

The B2B sales cycle itself is complex. Every B2B company today realizes that content marketing is an integral part of their demand generation and marketing strategy. But content marketing is not easy—even the first step, content creation, is a challenge.[read more]

Creating Branded Mobile Content Apps

June 19, 2013 by Julie Blakley

Mobile content apps for engagement

Content marketing is nothing new to brands, but in recent years, there have been a few companies who have taken content marketing to the next level through their digital efforts. Here are three advantages to creating custom mobile applications with your brand’s content.[read more]

A Beginner's Guide to Content Marketing [INFOGRAPHIC]

June 17, 2013 by Pam Dyer
2

Any form of marketing that relies on or draws from editorial content is considered content marketing. Companies have long created white papers, articles, charts and graphs, videos, and reports to position their brands as thought leaders and industry experts deserving of loyalty, with the goal of generating leads and sales.[read more]

Raise Your Content Marketing Game

June 15, 2013 by Monica Jade Romeri
3

Improve Your Content Marketing

High-quality content marketing is required to succeed in today’s competitive business world. Whether you are a large corporation, a small or big business, an educational institution or a non-profit organization.[read more]

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Getting Results With Video: What Makes a Successful Web Campaign? [WEBINAR REPLAY]

June 5, 2013 by Kelsey Arnold

     Interested in learning more about video and content marketing? Join us in Atlanta at The Social Shake-Up! We'll be discussing this topic and more in the panel "All Content is Social: Multiple Screens and The Consistent End-to-End Consumer Experience" on Tuesday September 17th. Use the code SMTLIVE and enjoy...[read more]

Solving Content Challenges, Motivating Employees, and Other Content Tricks!

May 19, 2013 by Helen Nesterenko
2

Blog audience bonding

Connecting with your audience, improving your ‘About Us’ page, fighting content challenges in B2B marketing and many more tips have been offered this week by expert bloggers and content marketing pros. Here are some recommendations to follow for content marketing success.[read more]

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Is Your Brand Tattooed on Your Customer’s Brain?

May 3, 2013 by Barry Feldman

While publishers in the online marketing space are putting on mega-conferences to appeal to mega-companies, dlvr.it is going small with the Content Marketing Now initiative aimed at sharing best practices with SMBs. Their upcoming event, Content Marketing Strategies Conference focuses on “dlvring” straightforward advice small businesses need to make content marketing work.[read more]

Relevant Content Marketing for Mother's Day

May 1, 2013 by Cara Tarbaj

Content marketing for Mother's Day

Mother’s Day is the largest card sending holiday of the year, and more consumers buy gifts for Mother’s Day than any other, except Christmas. Restaurants capitalize on Mother’s Day because it’s the year's most popular day to dine out. Here are some relevant content marketing tips for your brand.[read more]

 
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