content marketing

Any form of marketing that relies on or draws from editorial content is considered content marketing. It has always existed, although what it’s called and the tactics around it have matured over time. Companies have long created white papers, articles, charts and graphs, videos, and reports to position their brands as thought leaders and industry experts deserving of loyalty, with the goal of generating leads and sales.[read more]

Improve Your Content Marketing

High-quality content marketing is required to succeed in today’s competitive business world. Whether you are a large corporation, a small or big business, an educational institution or a non-profit organization.[read more]

     Interested in learning more about video and content marketing? Join us in Atlanta at The Social Shake-Up! We'll be discussing this topic and more in the panel "All Content is Social: Multiple Screens and The Consistent End-to-End Consumer Experience" on Tuesday September 17th. Use the code SMTLIVE and enjoy...[read more]

Blog audience bonding

Connecting with your audience, improving your ‘About Us’ page, fighting content challenges in B2B marketing and many more tips have been offered this week by expert bloggers and content marketing pros. Here are some recommendations to follow for content marketing success.[read more]

While publishers in the online marketing space are putting on mega-conferences to appeal to mega-companies, dlvr.it is going small with the Content Marketing Now initiative aimed at sharing best practices with SMBs. Their upcoming event, Content Marketing Strategies Conference focuses on “dlvring” straightforward advice small businesses need to make content marketing work.[read more]

Content marketing for Mother's Day

Mother’s Day is the largest card sending holiday of the year, and more consumers buy gifts for Mother’s Day than any other, except Christmas. Restaurants capitalize on Mother’s Day because it’s the year's most popular day to dine out. Here are some relevant content marketing tips for your brand.[read more]

Content marketing tools: organization

Corporate spend on content marketing continues to grow, so content marketing directors need a scaleable solution for keeping their editorial calendars in check, providing up-to-date insights on progress to senior management, and centralized document storage.[read more]

Blogging with Google-friendly content

Even though social media is often in the spotlight, business blogging is still vital to your marketing success. Some companies have lost focus on original content creation, thinking that social media is all that matters. But original, high-impact content still needs to be the lure for your audience.[read more]

create content: tips and tools

By spending time to find, filter and enhance content – which is shared across social media – you’re building interest and value in your brand. But what is the value for your business? Content curation gives your visitors reasons to re-visit, refer and interact.[read more]

content marketing with the force...of Drupal

Drupal started to be used as a platform in 2001 and became extremely popular starting in 2005. There are now millions of sites using Drupal, including high profile sites like IKEA and The White House. Why are so many sites, and so many professional web developers, choosing to use Drupal?[read more]

B2B home run / shutterstock

Why do some videos steadily attract viewers while others can’t catch on? Based on my experience, I point to three keys to creating successful videos: creating good content, having a cohesive video plan, and telling a quick yet memorable story that represents your brand well.[read more]

content marketing rookie mistake / shutterstock

I write about content marketing all day and every day for GroupHigh, so I feel that I have some good tips to share. The following eight tactics are content marketing mistakes that a lot beginners make, and I’m here to help you avoid looking like a social media “newbie.”[read more]

content strategy/shutterstock

Top 10 reasons why your brands needs a content marketing strategy, including the need to feed your social media marketing efforts.[read more]

Sponsored by Sprinkr **There was a technical glitch that prevented us from recording the first forty minutes of the webinar. Click here to view the Storify of the webinar to help you get a better idea of what was covered in the beginning of the webinar.You’ve heard that “content is king,” but you know that really, content needs to be...[read more]

rabid bloggery

As the business world goes cuckoo for content marketing, I think it’s high time to expose a growing problem found in one of its mainstay elements: namely, blogging snobbery, or bloggery.[read more]

Tumblr content

There are seven different types of content your business can post on Tumblr. There's a visual header whenever users are creating a new post that showcases each different type. We’ll explain each one with some examples and practical business applications.[read more]

content creation for good SEO

Successful content creation now calls for more than traditional SEO tactics and a focus on run-of-the-mill industry topics. To attain a high-traffic website and booming business, you need to produce unique, cutting-edge, captivating and yet still highly relevant content. Substance matters.[read more]

Social content for Easter

Understanding the tone of each social network, especially during the holidays, can be tricky for businesses. Create content for your marketing initiatives that is applicable to both your industry and Easter. Here are the major social networks and what types of posts are best for each.[read more]

Effective content strategy

Having a content strategy for marketing your business is essential. This will enable you to accurately monitor whether you're engaging with your desired audience in the right way. Here are two examples of brands that really understood how the right content could lead to great engagement.[read more]

YouTube hits a billion users

YouTube has just crossed a major milestone. On Wednesday, the Google-owned giant announced that it now has over one billion unique viewers on its site every month. If you are using YouTube as part of your social media marketing strategy, here's how to get more viewers.[read more]