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7 Tips For Beating Content Marketing Fatigue

March 21, 2014 by Lou Cimaglia

content marketing fatigue / shutterstock

The agony of a blank page and a deadline. Content marketers know this frustration all too well. For each great moment of inspiration, there are countless moments of frustration and lack of direction. Here are seven practical, actionable tips that you can use next time you find yourself in a rut.[read more]

Your Company Needs a New Product Category: Content

March 20, 2014 by Mike Sobol

Content can be the cool thing you make.

What do you sell? Whatever it is, it’s a key aspect of what your brand stands for, but that’s not all. Consumers expect brands to provide value long before an actual sale takes place. Content marketing tactics like native advertising are growing as brands attempt to fulfill that need.[read more]

An Experiment That Shows How Content Marketing Works

March 20, 2014 by Jerry Silfwer

How content marketing works.

With a little twist, I wanted to demonstrate how content marketing works — in particular for smaller companies. And how it could work for your business. This little experiment of mine has yielded some specific results and I thought it would be fun and interesting to share them with you. Curious?[read more]

From Vanity Stat to Content Marketing Tool: #NewKlout is Awesome

February 19, 2014 by Nathan Mendenhall

The new Klout is awesome.

The NEW Klout measures your online influence AND recommends articles for you to share based on your topical interests. The interesting thing here is that usually platforms recommend content for your own consumption, but Klout recommends content that should resonate with your audience.[read more]

Winning on the Web with Search, Content Marketing and a Sales Funnel

February 19, 2014 by Randy Milanovic

juggling a web strategy

We do an expert job of managing the three main components of lead generation websites. While there are some technical details that can help you in the world of online marketing, the reality is that 90% of attracting and converting prospects comes down to three basic components.[read more]

Marketing Goes SoLoMo

February 9, 2014 by Chris Horton

Marketing SoLoMo

I think it’s fair to say that marketing is going mobile. There is something organic and seamless about the relationships we have with our mobile devices. These devices are relevant to our daily lives precisely because they deliver convenience, simplicity, and proximity.[read more]

Here's the Difference Between Content Marketing and Social Media

December 16, 2013 by Jay Baer

The Difference Explained

Content marketing is a device used by companies to educate, inform or entertain customers or prospects by creating attention or causing behavior that results in leads, sales or advocacy. Social media is used by customers and prospects to communicate among themselves, and occasionally with companies.[read more]

Eight Questions To Generate Content Marketing Ideas

December 16, 2013 by Steve Rayson

Content Marketing Questions

Developing engaging content is driven by finding original, relevant and timely ideas for your content marketing. So where do your ideas come from? One way to find content ideas to engage your audience is ask yourself the following eight questions.[read more]

We Need to Talk About Content Marketing

December 6, 2013 by Richard Stacy

Talking about content marketing / shutterstock

Content marketing. Now here is a trending thing. Of course, from the earliest of days, content has been one of the primary areas of focus within the social media space, but it feels as though this thing ‘content marketing’ is now reaching some sort of critical attention mass.[read more]

6 Popular Content Marketing Plans That Guarantee Results

December 2, 2013 by Mary Green

Content Marketing Results

If you have a blog or social media profile you’ve most likely seen or heard someone tell you to ”give readers valuable content”. What does that mean? There are so many opinions on what valuable content is, what it can do for you and how you can come up with it.[read more]

The Dirty Little Secret of Content Marketing

November 21, 2013 by Chad Pollitt

Content marketing secret (imageAndy Lapham)

Guess what? The only person who truly cares about the quality of your content is you. If what you offer can solve a user’s problem and/or entertain the appropriate audience, that’s what makes it quality content, not a perfectly written Shakespearean masterpiece.[read more]

CMO = Content Marketing's Obligatory

November 11, 2013 by Drew Neisser

Like the fairest belle at the ball, content marketing danced across the 2013 stage, grabbing headlines and conference slots, nearly displacing social media as the year’s hot topic. Here, five senior marketers share their thoughts on content marketing, and reveal why having relevant and useful content is increasingly obligatory.[read more]

How to Build an Effective Content Marketing Plan

November 8, 2013 by Mike Sweeney

It's time to make your content marketing plan.

According to a report, content marketing is on the rise, with 93% of marketers using content marketing, compared to 91% last year. For most, this is not all that surprising. Here’s where things get interesting: Of the marketers who consider themselves ineffective at content marketing, 84% have no documented content marketing strategy.[read more]

6 Inadequate Assumptions Most Content Marketers Make Today

November 6, 2013 by Chad Pollitt

Content marketers: know your audience (image: Shane Kelly)

People who fall victim to the six common content marketing assumptions listed here are generally blind as to why their content is inadequate. The inadequacies arise from a brand’s lack of audience. Let’s face it: most brands don’t have much of an online audience and content marketing alone can take a long time to build one.[read more]

Content Marketing: Top 10 Creative Ways To Use Info Products in Your Business

November 4, 2013 by Angela Booth

Content Marketing Creativity

Content marketing is cost-effective, and if you’re thinking about using content for marketing, you may confine your ambitions to blogging, and Facebook pages. While there’s nothing wrong with that, consider broadening your horizons, to info products.[read more]

What's Most Important to B2B Customers? (Hint: Not Content Marketing)

November 1, 2013 by Tony Zambito

B2B survey / shutterstock

According to a recent research study and survey conducted by McKinsey, of 700 global executives, corporate messaging may be having little impact on evaluation and purchase decisions. What can be disheartening for many to learn is corporate messaging and content can be out of alignment with customer values as well as expectations.[read more]

9 Marketing Insights to Drive Online Success in 2014

October 29, 2013 by Shell Robshaw-Bryan

Marketing insights: what does 2014 hold?

It's been a tough year for content marketers. Looking backwards is often a good place to start when it comes to predicting the challenges that lie ahead, so with 2014 on the horizon, this article looks back, to some of the biggest changes that happened this year, and forward, to speculate about what the future has in store.[read more]

Vastly Improving Your Content Marketing

October 28, 2013 by Michael Cohn

Content Marketing

In many situations in life, the less you say, the more effective your words will be. That especially applies to your content marketing technique. It is very important to choose your content words wisely so that people don’t grow impatient and move on.[read more]

What Makes Poetry Bad Makes Content Writing Good

October 24, 2013 by Tree Treacy

While both forms of writing require different strategies, there are some things about writing that are just universally true. What it all comes down to is actually quite simple: good writing and creativity are key, and that’s true for both poetry and web content.[read more]

Stand Out From the Crowd with Unique Content Marketing

October 6, 2013 by Dennis Shiao

A recently published report from Content Marketing Institute and MarketingProfs noted that 93% of B2B Marketers are using content marketing. Let’s hope you’re not a part of the 7%. With such a high rate of content marketing adoption, competition is fierce.[read more]