About Social Media Today
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Major League Baseball can Hit A Social Media Marketing Home Run
A dream-like video showing the problems with social media at the most engaging events like professional sports stadiums - and at the end of the video an innovative solution. It's the same best-practice technology used by Facebook, Harley-Davidson, Lexus and more. [read more]
10 Tips to Gain More Exposure on Facebook
If you’re unsure how your brand can capitalize, here are 10 actionable tips that will help you gain more exposure on your Facebook business page. [read more]
How to get the best out of the new Facebook pages design?
If we look at social media marketing, then we will realize that spammers don’t really have a lot of room there. Some of them will spend few dollars on getting cheap fans and followers, but they eventually realize that they have been only wasting time and money. [read more]
Facebook's Story Time
Here's the mantra with which every Facebook executive presenting sought to inculcate the live and online audience: "We are in a revolution from ads to stories." [read more]
Facebook's 3 Announcements Which Could Make Marketers Happy
Exactly at 1.00PM Eastern Time Zone the Keynote speakers COO Sheryl Sandberg, VP of Product Christopher Cox, Director of Global Business Marketing Mike Hoefflinger and VP Business & Marketing Partnerchips announced the following major changes and enhancements to our beloved Facebook, targeting especially marketers for the new epic "F-Commerce". [read more]
Local Business - Only 1.3% of Fans Actively Engage on Facebook
Just because your local business is getting little to no Facebook engagement doesn't mean you should give it up. A Facebook presence is crucial to your marketing strategy. [read more]
A Brief Insight Into Facebook Marketing (Infographic) 2012
Did you know Facebook is currently the largest single publisher of all U.S. ad impressions? Or that over a quarter of engagement comes from content posted on the Facebook newsfeed? This infographic from The Social Marketer gives several important details about facebook that every marketer needs to know. [read more]
How to Create a Perfect Social Media Team
Social media can seem overwhelming. Let’s face it, if you are running a business, you are really busy running the business, right? Have you ever thought, “I just want someone else to do it for me!” You’re in luck. Just like other projects in your business you can train your staff to use social media to create... [read more]
How to Convert Your Facebook Fans Into Paying Customers
I’ve seen many businesses who are new to Facebook make the mistake of trying to close the sale way too early or pitching their product or services aggressively to their fans on Facebook. These Pages often look like a screaming billboard full of advertisement, and I tend to just run away at first site of these Pages. The wall posts tend... [read more]
3 Ways to Boost Interaction With Your Facebook Fans
Do you have a pretty nice fan base, but you’re struggling to come up with ideas to engage them on a daily basis? One proven approach is to help your fans. This blog post contains 3 techniques used by some of the most successful Facebook pages. Try them on your page to see how your fans respond! [read more]
The Dangers of Facebook Promotions for Marketers and Advertisers
You have your Facebook page all set up and you decide to offer an enticement to get more "likes." Happens all the time, right? Well, you better be careful about what you promise in return for that "like" because people are watching... and they will call you on it. [read more]
10 Tips for Winning with Facebook Messaging During the Holidays
There’s no better time to engage with Facebook fans than during the holiday season. Wildfire has got you covered with ten proven, holiday-themed social messaging ideas that will ignite holiday cheer. [read more]
Take This Lollipop Facebook App – Creepy Way to Visualize Your Privacy
"Just in time for the Halloween, TakeThisLolliop, leverages the power of Facebook personalization, much like Intel’s Museum of Me, to create quite the creepy visual experience that showcases the importance of the information you share on social networks." [read more]
Marketers: Post After Hours to Get The Most Out of Your Facebook Posts
What time and what day to post to Facebook could impact a brand's engagement with its fans. [read more]
The 5 Best and 5 Worst Things about Being a Social Media Manager
In 2010, 62% of businesses kept their companies Social Media management in house. In 2011, the figure has dropped to 55%, and it's due to drop again next year. Outsourcing Social Media seems to be a growing trend. So for those thinking of becoming freelance Social Media Managers, I've written my 5 Best and 5 Worst aspects of running a Social Media management business... [read more]
Marketers, Facebook Is Not About You
"The point of f8 is 'to bring together the developers, entrepreneurs and innovators who are building a more social web.' Yes, some marketers count among those groups, but they’re not the target, and they probably never will be." [read more]
The Prostitution Approach to Social Media Marketing
"If you are using the 'Prostitution Approach' to social media marketing, you might be getting a fix in terms of numbers, but you are most likely not building business relationships that lead to profit. Start courting your target market today! You'll feel better about what you do... AND you will actually make your social media activities profitable." [read more]
6 Ways To Motivate Employees To Be On Board With Social Media
"Your employees don’t seem to have an active role in your social media initiative. Why is this? Because you haven’t empowered, motivated, educated or inspired them to do so! Employees, if motivated/inspired correctly, can be the biggest cheerleaders for your business and brand." [read more]
How Many People Really See Your Facebook Page Updates?
"Facebook is understandably reluctant to share the magic formula behind Edgerank, but there are sites that claim to enable you to check your Edgerank. According to Edgerank Checker, you ought to be aiming for a score of 14+ to be above average. Obviously, the way to enhance your score is to post more frequently and interact regularly with your fans." [read more]
How Small Business Owners Miss the Mark with Facebook
Are you missing the mark with your Facebook marketing strategy? Make sure you are not making the mistake that many small business owners do. [read more]
Jonathan Salem Baskin is an author who writes a regular column on Advertising Age & posts on his award-winning blog. More »
John Bell heads up the 360° Digital Influence team & teaches graduate studies in Digital Influence at Johns Hopkins University. More »
Don Bulmer is Vice President of Communication Strategy at Royal Dutch Shell More »
John Byrne is chairman & editor-in-chief of C-Change Media Inc. & the author or co-author of eight books. More »
Gini Dietrich Gini Dietrich is the founder and chief executive officer of Arment Dietrich, Inc. More »
Vanessa DiMauro is the CEO of Leader Networks & has been creating successful online communities for over 15 years. More »
Maggie Fox is the founder and CEO of Social Media Group & was named one of the Top 100 Marketers in Marketing Magazine. More »
Laurent Francois I lead the marketing&development hub @ Express Roularta Services, a media company. I focus on 2 main brands (L'Express, More »
Rachel Happe is a Co-Founder and Principal at The Community Roundtable & a blogger at The Social Organization. More »
JD Lasica is a consultant who is considered one of the leading authorities on social media & user-created media. More »
Brian Solis s author of Engage and is recognized as one of the most prominent thought leaders & authors in new media. More »
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“Up until this point we have always understood content through the lens of the distribution channel it sat within. The channel, in fact, gave its name to the content (TV is a form of distribution but we think of it as a form of content) - or, as per your reference to McLuhan, "the medium was the message". The social media revolution is all about the liberation of content from its means ...”
“Alternatively, and this is what I believe, GM is simply not very good at Social. The easiest way out of that situation might well be to blame the tools, rather than the craftman. From what I've been observing, GM has been using Facebook, and especially their brand pages, as little more than a glorified megaphone. ”