About Social Media Today
change
Stuck In a Rut? Pivot Your Business.
I didn’t even realize I was doing something trendy, or what the startup world calls “pivot,” I was simply responding to client needs and to the big shift the web was creating for the marketing and communication industries. [read more]
Breathing New Life into an Old Social Network
One big question that is eventually faced by all mature social networking sites is, “how do you breathe new life into an existing social network?” How do you take a site whose popularity and relevance has dropped off over time and revitalize it? How do you attract new members? How do you win back old members who used to be active but have moved on? [read more]
Twitter Isn’t Really a Network Anymore…
In the early days or say the first year or so of Twitter’s life it really was a way to get to to know people. The motives were pure. Twitter provided a way to get to know people. You could build a network. Conversations were abundant. As the number of people exponentially grew, the number of “real” conversations exponentially... [read more]
Facebook isn't the Devil
I often encourage people to give their honest feedback. I find that to be one of the quickest, least expensive ways to imrove ones company. Find out whats wrong from the horses mouth.Example. You own a restaurant. You just hired the most wonderful waiter but your repeat customers aren't repeating anymore. Instead of spending... [read more]
Change is Never Linear
Notes from a speech by Paul Saffo, Professor from Stamford University, the opening speaker at the World Innovation Forum.Any interesting change looks like an S curve — except in Silicon Valley where it looks like a hockey stick :-)The ghost behind the S curve is Moore's law — i.e. the number of circuits that could fit on a... [read more]
Real Collaboration
Real collaboration to me is where there's no need to know who's up front. Everyone is working side by side. Given the fact that we are creatures of imitation, it helps when the tone is set from thehighest levels - what do you want to change in the world? Change happens whether we like it or not. It happened in the last... [read more]
Kickstart your life as a Social Entreprenuer
Have you always been a self-starter, trying to solve problems and change the world? Have you started your own endeavor, or significantly transformed the operations of an existing institution? Social entrepreneurs are the engines of social change and role models for the citizen sector.Ashoka three year fellowships are available here: I... [read more]
What's Stopping Us?
“Life is an opportunity, benefit from it. Life is a beauty, admire it. Life is a dream, realize it. Life is a challenge, meet it. Life is a duty, complete it. Life is a game, play it. Life is a promise, fulfill it. Life is sorrow, overcome it. Life is a song, sing it. Life is a struggle, accept it. Life is a tragedy, confront it.... [read more]
If you can read only one wiki how-to book, read this one!
I've written a new book, which will be available online in a few weeks, and in stores early next year. It's called Wikipatterns: a practical guide to improving productivity and collaboration in your organization. This book is, in part, an outgrowth of Wikipatterns.com, but it's my own perspective on successfully growing wiki use in an... [read more]
Guest Post: Facebook Jumping the Shark
and of course Cory Doctorow in an Information Week article: Columnist Cory Doctorow describes how Facebook and other social networks have built-in self-destructs: They make it easy for you to be found by the people you're looking to avoid.It may not happen today, it may not happen tomorrow, but inevitably Facebook will experience a... [read more]
Social Software & War?
Secretary Gates made this statement in a recent speech: It is just plain embarrassing that al-Qaeda is better at communicating its message on the internet than America. As one foreign diplomat asked a couple of years ago, “How has one man in a cave managed to out-communicate the world's greatest communication society?”... [read more]
Do you spend too much time in meetings and answering email?
Just flew from Sydney to New York, and spending close to 20 hours at 35,000 feet gave me a good chance to reflect on how rapidly the world is changing. It's nothing short of amazing that I can get on a plane in Sydney and be pretty well guaranteed to be halfway around the world at a defined time that lets me keep up with whatever I'm... [read more]
Guest Post: Creativity 2.E
The Evolution of Creativity is Underway. Which Side Are You On?By David Armano Are you a Planner who thinks about design? Maybe you are a designer who obsesses about the business impact of your designs. Or you might be an Information Architect who thinks about motion, transitions, multimedia, and uses tools like... [read more]
Signs that this is the end of the PR world as we know it.
How social media is changing our lives Social Media is indeed making changes in our lives. Even Time Magazine, a bastion of old media, hailed user generated content as the single most influential change in 2006. I caught Katie Paine's session at Executing Social Media in Atlanta yesterday - here are some indicators that your... [read more]
The FASTForward Blog » Is IT looking over its shoulder at Web 2.0? [del.icio.us]
"Perhaps the IT pros looking over their should just turn around, embrace the change, and take a leadership role. This is the example set by IBM..."Link to original post [read more]
Jonathan Salem Baskin is an author who writes a regular column on Advertising Age & posts on his award-winning blog. More »
John Bell heads up the 360° Digital Influence team & teaches graduate studies in Digital Influence at Johns Hopkins University. More »
Don Bulmer is Vice President of Communication Strategy at Royal Dutch Shell More »
John Byrne is chairman & editor-in-chief of C-Change Media Inc. & the author or co-author of eight books. More »
Gini Dietrich Gini Dietrich is the founder and chief executive officer of Arment Dietrich, Inc. More »
Vanessa DiMauro is the CEO of Leader Networks & has been creating successful online communities for over 15 years. More »
Maggie Fox is the founder and CEO of Social Media Group & was named one of the Top 100 Marketers in Marketing Magazine. More »
Laurent Francois I lead the marketing&development hub @ Express Roularta Services, a media company. I focus on 2 main brands (L'Express, More »
Rachel Happe is a Co-Founder and Principal at The Community Roundtable & a blogger at The Social Organization. More »
JD Lasica is a consultant who is considered one of the leading authorities on social media & user-created media. More »
Brian Solis s author of Engage and is recognized as one of the most prominent thought leaders & authors in new media. More »
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“Up until this point we have always understood content through the lens of the distribution channel it sat within. The channel, in fact, gave its name to the content (TV is a form of distribution but we think of it as a form of content) - or, as per your reference to McLuhan, "the medium was the message". The social media revolution is all about the liberation of content from its means ...”
“Alternatively, and this is what I believe, GM is simply not very good at Social. The easiest way out of that situation might well be to blame the tools, rather than the craftman. From what I've been observing, GM has been using Facebook, and especially their brand pages, as little more than a glorified megaphone. ”