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The Big Brand Theory: Jay Bartlett of Xerox Talks B2B Marketing [VIDEO]

January 11, 2014 by Robin Fray Carey

The Big Brand Theory

Just before the holidays, I caught up with Jay Bartlett in our New York studio to talk about the digital transformation of one of the world’s most venerable brands, Xerox. In this interview, we cover what’s happening in B2B marketing with data, measurement, and conversions.[read more]


#SocialShakeUp: 10 Key Learnings from MasterCard, Xerox and Get Satisfaction

September 16, 2013 by Christianna Giordano

#SocialShakeUp panel takeaways

This morning’s session featured Jason Bartlett, Vice President, Global Social Marketing, Xerox; Andrew Bowins Senior Vice President, External Communications, MasterCard; and Wendy Lea, Chief Executive Officer, Get Satisfaction. Here are 10 quick bites of brilliance (easy to digest, easy to tweet!) of the key learnings.[read more]