About Social Media Today
relationship building
6 Tips for Creating an Online Community
Building community around your business online supports the community-building you're doing offline. [read more]
Social Media is a Two-Way Street
It still surprises me. No matter how many articles on social media etiquette that are posted, I still log in to Facebook each day, to a bevy of direct marketing spam. I still get requests to connect on Linkedin without the slightest explanation for why. I could go on and on with examples from each social network that I belong to, but... [read more]
Three Ways to Build Relationships Beyond Social Media
Two of the biggest components of effective marketing are reach and frequency. Reach refers to the number of people you “touch” with your message; while frequency refers to the number of times each person is reached on average. Frequency is a way to build trust and drive your particular message home. In the marketing world, it is... [read more]
Social Media — It's Not THAT Difficult
I read many social media blogs on a regular basis. A majority of the blogs I read offer practical advice on how to effectively participate in social media. The keyword in that last sentence is “practical.” Some social media blogs seem to miss the boat when it comes to practicality and real world strategy. These blogs... [read more]
Social Media: The Relationship (r)Evolution
How Social Media is Driving Evolution in the Human Condition On November 9, 1989 the people of West and East Berlin ushered in the end of an era of distrust, misinformation and control by tearing down the Berlin Wall and uniting the German people. It was a revolution not just of government and people, but of thought, commerce,... [read more]
The Slow Decline of Social Media and the Rise of Common Sense
More than three years ago I had the gall of writing a post that suggested that blogs were simply a medium and that the important part would always be the content, which is the way it has always been. My point, which I had to make several more times after being attacked and called an idiot by one of the people mentioned in the original... [read more]
Build Your Digital Relationships Before You Need Them
The old rules of professional networking translate to the online world as well. I'm sure you've heard the phrase “build your network before you need it.” Every single job search success story that I've heard stems from someone already having a network, tapping into that network, and then securing referrals and interviews... [read more]
The Relationship Behind the Sale
“When dealing with people, remember you are not dealing with creatures of logic, but creatures of emotion.” — Dale Carnegie. When you close a deal, what's your next step? When you sign the contract, shake the hand and file the paperwork — what comes next? Is there a next? Or simply a next customer?... [read more]
Can You Put a Value on Virtual Relationships?
More and more relationships are being developed online first. It's true for professional networking, as it is for dating. People are connecting with “the right” people online before they connect offline these days. The reason for this change is the evolution of first impressions, the amount of background... [read more]
We All Love Social Media Case Studies!
I'm sure everyone has seen the recent case studies flowing around about getting creative when pitching. It seems that this week has been filled with terrific examples of people creating stronger relationships with bloggers, journalists and analysts using social media. I thought I would take some time on this dreary Friday morning (at... [read more]
WOM: What will $3.7 billion do to WOMMA?
This year's Word of Mouth Marketing Summit brought together leaders from across the space - brands, agencies, technology companies, individuals - in what will be probably the last intimate WOM lovefest. The last lovefest?There was a funny moment onstage during the WOMMIE awards when Peter Waldheim, our acting CEO, was handing out the... [read more]
Jonathan Salem Baskin is an author who writes a regular column on Advertising Age & posts on his award-winning blog. More »
John Bell heads up the 360° Digital Influence team & teaches graduate studies in Digital Influence at Johns Hopkins University. More »
Don Bulmer is Vice President of Communication Strategy at Royal Dutch Shell More »
John Byrne is chairman & editor-in-chief of C-Change Media Inc. & the author or co-author of eight books. More »
Gini Dietrich Gini Dietrich is the founder and chief executive officer of Arment Dietrich, Inc. More »
Vanessa DiMauro is the CEO of Leader Networks & has been creating successful online communities for over 15 years. More »
Maggie Fox is the founder and CEO of Social Media Group & was named one of the Top 100 Marketers in Marketing Magazine. More »
Laurent Francois I lead the marketing&development hub @ Express Roularta Services, a media company. I focus on 2 main brands (L'Express, More »
Rachel Happe is a Co-Founder and Principal at The Community Roundtable & a blogger at The Social Organization. More »
JD Lasica is a consultant who is considered one of the leading authorities on social media & user-created media. More »
Brian Solis s author of Engage and is recognized as one of the most prominent thought leaders & authors in new media. More »
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“Up until this point we have always understood content through the lens of the distribution channel it sat within. The channel, in fact, gave its name to the content (TV is a form of distribution but we think of it as a form of content) - or, as per your reference to McLuhan, "the medium was the message". The social media revolution is all about the liberation of content from its means ...”
“Alternatively, and this is what I believe, GM is simply not very good at Social. The easiest way out of that situation might well be to blame the tools, rather than the craftman. From what I've been observing, GM has been using Facebook, and especially their brand pages, as little more than a glorified megaphone. ”