About Social Media Today
leadership
Manager and Leader, Not Always Synonymous
While leaders can be managers, managers aren't necessarily leaders. [read more]
It Takes Courage
We stand today upon a foundation of uncertainty and apprehension. Everything is changing. What is constant however, is the absence of clarity, direction or answers. To tell you that there is an easy path toward transformation or that there are a series of “top 10 ways” to help you change the perspective of leadership or those around you is, well, misleading or a complete falsehood. [read more]
Forget Marketing: Social Media is a Communications Tool
Image: Courtesy of author blog
Social Media is a communications TOOL just like a fax machine, a cell phone or email. It's not a function of ONLY marketing. Even for companies that have embraced Social Media communications the biggest dilemma facing them in 2012 is getting their front-facing sales, customer service and channel partners on the same "message." [read more]
Sorry, We’re Closed: The Rise of Digital Darwinism
Everything starts with articulating a vision for how your business will invest in customer relationships and experiences. From there, technology, processes, and systems will serve as enablers for that vision. In the end however, it is leadership and an empowered culture that will bring about transformation. [read more]
Leadership In The Digital Age: A Video Interview
I was interviewed earlier this year by @mikeburlin, a graduate student at the University of Washington’s Masters of Communications in Digital Media. His topic was Leadership in the digital age and he interviewed myself and Brian Marr (@bmarr) from the Seattle creative agency, Wexley School for Girls. [read more]
Leadership Involvement is Vital to Social Intranet Success
Evidence continues to mount that social intranets have the potential to produce big results for organizations. The ongoing McKinsey & Company study points to outcomes ranging from increased market share to reduced time to market, along with a host of other positive results. Studies from MIT and Aberdeen Group show productivity gains... [read more]
Entrepreneur Success: 15 Tips to Zoom Business and Life
Image source: Author's blog
Approximately 80% of small businesses fail within the first year. How many of the people you know who have started a business have truly succeeded? How many of them put on a happy face yet are still at every networking meeting looking for business? I spent 15 years working in corporate America for startups to fortune 500 organizations.... [read more]
41 Signs You Are NOT a Social Business
Image source: Author's blog
We’ve all seen the begging pleas of the wanna be social business: like me on Facebook I need likes, come visit my page I’ll like you if you like me let’s take the conversation to Facebook Many of us have at one time done them. The smart ones eventually stop such behavior. What these people are not getting is that I must have a reason... [read more]
Steve Jobs: Failing Forward
The news is awash with retrospective pieces on the accomplishments of Steve Jobs. Rightfully so, accomplishments should be celebrated.As innovative and redefining as Job’s successes are, I have become more enamored with his failures. More specifically, in his ability to fail forward. There is a lot that we can learn from Steve Jobs... [read more]
Social Network Group Dynamics – Is it About ME or WE?
For those of us who love the study of human behavior, social media provides a 24/7 real time research lab. Millions of people spend hours a day on social networks. As individuals, business leaders, students, CEOs, research analysts, marketers, and recruiters we all have different objectives both personally and professionally. Social... [read more]
How To Use Words Wisely
I suspect we’ve all embarrassed ourselves at some point in life by saying the wrong thing. Is there anyone in a successful relationship that hasn’t learned that wise words are not about wisdom? They are about being thoughtful and present to others. [read more]
Social Media Marketing: Are we outsourcing our brain?
Carrying over current marketing norms of outsourcing key functions will not work in a social media world [read more]
Looking to implement social media in 2011?
Social media is all around us. Over 600 million people of all ages are now engaged on social media sites. Just take a look at the video “social media revolution 2” on YouTube. In the course of 2010, companies have realized that these channels represent a great way to reach out and engage customers. Joining social media... [read more]
Social Media Leadership: Will Readers Thank You or Ignore You?
Today, like most days, I start my morning with a daily dose of social media scan – what is going on in the twitter sphere, LinkedIn groups and on the private communities where I am a member. I can't help but notice the vast difference between the two types of social media I receive: thought leadership content, which I quickly gravitate... [read more]
The Role of Leadership in Social Media
We often hear of social media being equated with tools & platforms. But it's really much more than that. If you're adopting these technologies and behaviors at your company, it's not about the shiny new toys. It's fundamentally about culture change. And that type of transformational change - which may include updating... [read more]
Individualism of leadership
I've been reading a feature in the FT about what it takes to be a leader, which reviews a book called 1000 CEOs published in the UK last month. Very timely as this was a discussion topic with a good friend just a few days ago. My point to her was, first, it depends; and, second, it takes all types of individual to be a leader: there is... [read more]
Meetings indicate Leadership Style
How many meetings have you sat through? Are some of them interminably long and you wonder why an email wasn't just sent out? In my previous life I would drive 2 hrs one way for regional meetings that were four hours long. Sometimes it felt like that information could have been passed on in an email or two. Working online has taught me a... [read more]
Blogger of the Week - Nina Simosko, Leadership
Nina Simosko isn't ready for the full panoply of social media offerings. “I recently joined Twitter and I'm enjoying learning more about the various tools available to interact across the internet,” she says. “To me, these technologies have tremendous potential—but I must admit, I'm not an early adopter. Usually, I... [read more]
The Wisdom of the Crowd or Mob Rule?
I was perusing through my corner of the blogosphere today and ran across Chris Brogan's new project, Dad-o-matic. It's a cool multi-author blog covering mens' perspective on raising kids. I don't have kids but I love the concept and some of the perspectives. I came to a particularly hard stop on Guy Kawasaki's "The Top... [read more]
Is there any premium fee for social media leaders
Premium belongs to leaders. Economics rules tell us that when you're in difficult competition, with markets, products, etc, you need to be the example, create the path, set the pace. You need to set the standards and the best practices. Being a leader is not easy...in the lights, under pressure, driven to success or failure, but always... [read more]
Jonathan Salem Baskin is an author who writes a regular column on Advertising Age & posts on his award-winning blog. More »
John Bell heads up the 360° Digital Influence team & teaches graduate studies in Digital Influence at Johns Hopkins University. More »
Don Bulmer is Vice President of Communication Strategy at Royal Dutch Shell More »
John Byrne is chairman & editor-in-chief of C-Change Media Inc. & the author or co-author of eight books. More »
Gini Dietrich Gini Dietrich is the founder and chief executive officer of Arment Dietrich, Inc. More »
Vanessa DiMauro is the CEO of Leader Networks & has been creating successful online communities for over 15 years. More »
Maggie Fox is the founder and CEO of Social Media Group & was named one of the Top 100 Marketers in Marketing Magazine. More »
Laurent Francois I lead the marketing&development hub @ Express Roularta Services, a media company. I focus on 2 main brands (L'Express, More »
Rachel Happe is a Co-Founder and Principal at The Community Roundtable & a blogger at The Social Organization. More »
JD Lasica is a consultant who is considered one of the leading authorities on social media & user-created media. More »
Brian Solis s author of Engage and is recognized as one of the most prominent thought leaders & authors in new media. More »
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Jobs by SimplyHired
“Up until this point we have always understood content through the lens of the distribution channel it sat within. The channel, in fact, gave its name to the content (TV is a form of distribution but we think of it as a form of content) - or, as per your reference to McLuhan, "the medium was the message". The social media revolution is all about the liberation of content from its means ...”
“Alternatively, and this is what I believe, GM is simply not very good at Social. The easiest way out of that situation might well be to blame the tools, rather than the craftman. From what I've been observing, GM has been using Facebook, and especially their brand pages, as little more than a glorified megaphone. ”