individualized marketing posts, articles, and infographics | Social Media Today
Sign up | Login with →

individualized marketing

Why Personal Branding Begins at an Early Age (and What to Do About It)

December 9, 2013 by Dennis Shiao

Branding Starts Early

When I grew up, the Internet did not exist. Back then, personal branding was centered around experiences and achievements and how they combined to form a reputation – you know, tangible things. Today, those things still matter for your personal brand, but so much of that brand is formed online.[read more]

The Power of Individualized Marketing [INFOGRAPHIC]

September 18, 2013 by Douglas Karr

Personalized Marketing

Remember when Nike introduced its Just Do It campaign? Nike was able to achieve massive brand awareness and scale with this simple slogan. Billboards, TV, radio, print …‘Just Do It’ and the Nike swoosh was everywhere. Mass marketing worked, then.[read more]