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Content Creator? Make Sense Of Google AuthorRank

December 8, 2013 by Angela Booth


If you’re a content creator, you’re aware of Google’s AuthorRank. It’s a way to build your authority online. To assess your “authority,” do a Google search for a piece of content you’ve written. If your image pops up next to your content in the results, you’ve got authority, in Google’s eyes.[read more]

Six Common eCommerce SEO Mistakes

September 12, 2013 by Martin Meyer-Gossner

eCommerce and SEO

Incorporating a strong SEO strategy into the design of an ecommerce website can greatly improve its chances of success. Whether you’re using an expensive SEO consultant or simply relying on a subscription ecommerce platform, you’ll want to take heed of the following common mistakes made by ecommerce websites.[read more]

Social Media: 5 Must-Have Tools for Bloggers

July 3, 2013 by Kiesha Easley

For many, blogging is a business, whether it be full-time or part-time. As such, a blogger needs to take advantage of certain tools and resources to achieve the 3 M’s of Blogging — monetization, marketing, and (social) media.[read more]

Small Business Owners Have Learned the Power of Web Tools

July 3, 2013 by Miles Austin

Take charge of your success and learn from small business owners. Embracing the use of web tools in your business will produce results substantially greater than you are achieving today.[read more]


Top 4 Team Visual Collaboration Tools

July 13, 2012 by Jen Eisenberg

More and more companies are turning to cloud services for storage of email, documents, spreadsheets and presentations. But as far as collaborating with a team on image-based projects, what are the tools you can use that combine the collaborative ease of Google Docs for teams and the beautiful presentation and inviting interface of Pinterest, while maintaining efficiency?[read more]


The Top 5 Social Media Managing Tools

June 15, 2012 by Jen Eisenberg

Jen Eisenberg, a rising junior at the University of Michigan, is a product marketing intern at, an online Internet training platform with video tutorials that helps people learn everything from Facebook Timeline to Pinterest Pins. Jen loves the NYC tech startup scene and immerses herself in it on a daily basis.[read more]

When you’re in My House – You’ll live by My Rules!

May 29, 2012 by Brad Friedman

The rules I’m suggesting you write and post on your social media sites are often called “Terms of Use.” (I would also suggest your website contain a Privacy Policy, but that is fodder for another time). Examples of a Terms of Use Policy abound, but why go to the trouble of posting them when most visitors will never read them?[read more]


Be More Social Using Buffer for Social Media

May 17, 2012 by Matt Hamilton

Using Buffer to schedule social media updates frees time to spend connecting and engaging with your online community. Learn how this tool will help you grow a valuable social following.[read more]


5 Social Media Management Tips for Non-profits

February 24, 2012 by Gavin Hammar

The non-profit world is not very different from the business world in the strategies that should be employed to connect with your base. Social media management in the the modern world is key to getting your name in front of as many people as possible, engaging them, and monitoring that engagement.[read more]


Huge Amount of Freedom Involved... with Notes

September 14, 2011 by Julie Morey

"Huge amount of freedom involved" features filmmaker Alex Dorman discussing Facebook Notes. Part of Elastic Lab’s Culture of Content Creation series on digital content creators. Filmmaker: Alex Dorman[read more]


It's Just Snowballing... Retail in a Social Media World

September 7, 2011 by Julie Morey

"It's just snowballing" features shop owner Alicia Shelman,​index.stm. Part of Elastic Lab’s Culture of Content Creation series on digital content creators. Filmmaker: Josh Ory[read more]

Let's Just Try Our Own... A Comedy Podcasting Attempt

August 31, 2011 by Julie Morey

"Let's just try our own" features podcaster Frank Andrade. Part of Elastic Lab’s Culture of Content Creation series on digital content creators. Filmmaker: Dominic Ybarra[read more]


Want to Make Your Business Social? 10 Things You Can Start Doing Today

July 11, 2011 by Sateja Parulekar

"Incorporating social collaboration into your business helps to establish culture and leadership within the office “walls”. The pace of technology adoption enables businesses to become social, but it’s the mindshare of your employees that makes it tangible. "[read more]

Twitter Is A Utility?

April 3, 2011 by Trish McFarlane

I am often asked why I use Twitter. What is the value? Why should I use it? Is it worth my time? I then give all the reasons I use it and examples of how it can be beneficial from a number of different business perspectives.[read more]


5 Social Media Monitoring Tools You Want to Check Out

March 16, 2011 by Tony B

True social media power can be felt by actually providing something of value to targeted users on your social media sites, not by just pushing out corporate updates to anyone who will listen. This post describes 5 great free tools to assist in monitoring your social alertness.[read more]


Creating the perfect Facebook event – Part Two

February 28, 2011 by Alex Smith

This is a great opportunity to give the Facebook community in question something to get excited about. If there’s very little information available, for example if it’s a secret event, this section should reflect that, building up some buzz and letting imaginations go wild. If there’s plenty of information that can be divulged, get it out there and give the invitees something to talk about.[read more]


Creating a Story in Social Media

February 8, 2011 by Alex Smith

There are a few simple content techniques that can be used by community managers to create more stories within and around a social media property. By making the most of these techniques, community managers and their digital PR and social media teams can create more engagement opportunities, give users a reason to return and often improve user acquisition levels in the process:[read more]


The Best WordPress Plugins for Social Media Integration

December 29, 2010 by Alex Smith

Many social media or PR agencies will recommend WordPress as the best open-source CMS available. Aside from its user-friendly interface, excellent support network and simple format for publishing content, WordPress also allows users to install a wide variety of plugins that provide social media integration. If you have a presence on...[read more]

We Only Value Tools We Can Use

December 24, 2010 by Douglas Karr

This week has been a rough week… lots of stress, lots of change, and mostly a lot of progress. At 42 years old, I’m pretty set in my ways but I had an event this week that really hit hard. I’ve been saying for quite a while that social media is an incredible amplifier – but that companies who were already socially active are the real...[read more]

6 Newfangled Social Media Tools Worth Discovering

December 8, 2010 by Jay Baer

I’m not really sure how all of these guys are going to make a living, but there sure as hell is no shortage of innovation in social media. The torrent of new digital tools and gadgets makes Sharper Image, SkyMall, and Hammacher Schlemmer look like an Amish electronics store. Just in OneForty alone (the unofficial Twitter app store),...[read more]