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Return on Investment

Raise Your Content Marketing ROI with Effective Distribution

February 17, 2014 by Monica Jade Romeri

ROI and Effective Distribution

To advance your business, you must publish captivating, high-quality content, which truly speaks to your target audience by answering important questions, offering key solutions and providing valuable, in-depth thought leadership. Content is your avenue for getting highly ranked.[read more]

10 Ways to Avoid Common Email Marketing Mistakes in 2014

January 12, 2014 by Craig Klein

Communications Mistakes

Email marketing has always had critics. These skeptics will tell you all the reasons why the email marketing channel will eventually fizzle out. However, recent studies have shown the average return on investment in email marketing to be anywhere from $32 to a whopping $44.25 for each dollar invested.[read more]

Measuring Social Media ROI: Difficult but not Impossible

December 19, 2013 by Sandra Morgan

Being active on social media is no doubt effective and important for your business, but what concerns businesses is the complex task of measuring the return on investment from social media campaigns. It can be a daunting task but it is not impossible.[read more]

10 Examples of Social Media ROI [INFOGRAPHIC]

September 30, 2013 by Pam Dyer

Social Return on Investment

Best practices for measuring social media marketing are still evolving, and even though brands are committing an increasing percentage of their budgets to social channels, many are still skeptical about its value and return on investment (ROI). What’s a marketer to do?[read more]