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The 10-60-30 Rule of Social Selling

April 12, 2014 by Mic Adam

Social Selling

If Social Selling is all about Connecting, Listening and Content Sharing, then getting started on Social Media can be a daunting task. Have you ever wondered which tools you could/should be using? And more importantly, how much time you need to spend on it? Here is my take on it.[read more]

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Jill Rowley on Social Selling and Social Business (Part 2)

February 4, 2014 by Michael Procopio

Jill Rowley (photo: Business Insider)

"The way that social selling can be relevant is via content, and so content is really the currency of the modern sales professional," says Jill Rowley. "And this is content that helps frame the buyer's thinking around either problems or opportunities that the buyer may or may not even know she has."[read more]

Win at Social Selling By Mastering These Concepts

November 4, 2013 by Julio Viskovich

Social Selling Concepts

Does your sales process have to drastically change to implement social selling? Not a chance. Social selling is making a few tweaks to your daily routine to align yourself with the new buyer’s behaviour. These tweaks will be like putting high-octane fuel in your race car.[read more]

Selling on Social Media [INFOGRAPHIC]

July 29, 2013 by Aaron Elliott

Social selling (image: Top Web Design Schools)

With people spending a significant amount of time on social networks, companies are also flocking to the different available platforms. This infographic from Top Web Design Schools says, however, that not all social media platforms are created equal for marketing to audiences.[read more]

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Social Selling: The Evolution of a Salesperson

April 11, 2013 by Ben Martin
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Smart devices are allowing us to be social 24/7. As younger generations step up the career ladder and become your customer are you ready to communicate directly into their pockets. Social Selling is an evolutionary step forward.[read more]

Social Selling Is on the Rise: Get on Board

January 30, 2013 by Koka Sexton
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We are going to see the application of social selling increase across every industry. It's not a matter of if, but when it’s going to touch your company.[read more]

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Jill Rowley on Social Selling and Social Business (Part 1)

January 24, 2013 by Michael Procopio

Jill Rowley of Oracle

I interviewed Jill Rowley of Oracle to get her views on social selling and social business. She is well qualified on these topics as she teaches social selling to the Oracle sales teams and has been doing social selling since before the term was popular.[read more]

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What Is Social Selling and How Does It Increase Sales?

December 15, 2012 by Julio Viskovich

Social selling is a new technique that helps salespeople stay relevant with their prospects and build a networks of advocates that will keep your pipeline full. It allows you to stay connected with your prospects and build a relationship with them that goes beyond a vendor toward a trusted advisor. Here are the 4 main activities that make up social selling:[read more]

An Example of Social Prospecting Gone Wrong

December 12, 2012 by Jonathan Catley

Before you give your sales team the “green” light to start using social media outlets for prospecting opportunities, make sure you have reviewed your social media policy and have trained your reps on the best way to develop and nurture relationships via social media outlets. One of the worst social media “faux pas” is when you try and sell something before you’ve even established a relationship (unless the prospect has asked for input).[read more]

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B2B, B2C or Just Social Selling? From SalesChaosTV

When it comes to social selling, is there really a need to distinguish between B2B, B2C or even B2Z? Not really, says SalesChaosTV co-anchor Todd Schnick, because what it really comes down to is one human selling to another. “These distinctions,” Schnick says, “are all crap.” Hold on there, counters co-anchor Dan Waldschmidt, don...[read more]

Is Your B-2-B Social Media Strategy Full of B.S.?

December 1, 2011 by Andrew Hunt

Is your investment in social media not paying the returns you expected? Are you getting no leads from all your effort? There are no excuses for not delivering measurable results from your investment in social media marketing. Then why are so many companies having troubles generating leads from social media? The reason has nothing to do with the complexity of the sale; it is more that B-2-B marketers need to focus less on building community and more on generating leads and sales. Number of Facebook friends is not revenue, your Twitter Klout is not revenue, the number of blog subscribers you have is not revenue, sales is revenue, and anything else is just an excuse for not achieving your goal.[read more]

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How Social Media Can Boost Sales – Weds. 7/20

July 14, 2011 by Paul Simon

"Can Social Media Boost Sales," an exclusive, live webinar on Wednesday, July 20, presents a great opportunity for sales leaders to learn from IBM and Microsoft about reaching Web-savvy customers.[read more]

Social Commerce

November 2, 2010 by Brendan Hughes
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Many businesses have been ‘exploring’ the opportunities of social media over the past number of years. However, the time has now come for companies to think about realising a direct sales return from social media. A Nielsen report last year highlighted that 90% of consumers trust the opinions of people they know. 70% trust anonymous...[read more]

Sales- The Taboo (But Critical) Community Skill

February 2, 2010 by Amber Naslund

When we talk about community or social media people in business roles, we talk about a lot of things. Their ability to communicate, to interact. To be helpful. To be a diplomat and a conversationalist and a steward of the brand. But because it's so often a taboo subject in social media, we miss talking about a pivotal skill that I...[read more]

Stories at the Personality Project

May 19, 2008 by John Bell

One of my favorite "features" of Rohit's new book, Personality Not Included, is a related Web site he created, The Personality Project. I, along with lots of more luminous luminaries are featured there talking about the importance of personality in marketing. each does it with perosnal stories and examples from their business or their...[read more]

 
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