social selling

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Smart devices are allowing us to be social 24/7. As younger generations step up the career ladder and become your customer are you ready to communicate directly into their pockets. Social Selling is an evolutionary step forward.[read more]

We are going to see the application of social selling increase across every industry. It's not a matter of if, but when it’s going to touch your company.[read more]

Social selling is a new technique that helps salespeople stay relevant with their prospects and build a networks of advocates that will keep your pipeline full. It allows you to stay connected with your prospects and build a relationship with them that goes beyond a vendor toward a trusted advisor. Here are the 4 main activities that make up social selling:[read more]

Before you give your sales team the “green” light to start using social media outlets for prospecting opportunities, make sure you have reviewed your social media policy and have trained your reps on the best way to develop and nurture relationships via social media outlets. One of the worst social media “faux pas” is when you try and sell something before you’ve even established a relationship (unless the prospect has asked for input).[read more]

When it comes to social selling, is there really a need to distinguish between B2B, B2C or even B2Z? Not really, says SalesChaosTV co-anchor Todd Schnick, because what it really comes down to is one human selling to another. “These distinctions,” Schnick says, “are all crap.” Hold on there, counters co-anchor Dan Waldschmidt, don...[read more]

Is your investment in social media not paying the returns you expected? Are you getting no leads from all your effort? There are no excuses for not delivering measurable results from your investment in social media marketing. Then why are so many companies having troubles generating leads from social media? The reason has nothing to do with the complexity of the sale; it is more that B-2-B marketers need to focus less on building community and more on generating leads and sales. Number of Facebook friends is not revenue, your Twitter Klout is not revenue, the number of blog subscribers you have is not revenue, sales is revenue, and anything else is just an excuse for not achieving your goal.[read more]

"Can Social Media Boost Sales," an exclusive, live webinar on Wednesday, July 20, presents a great opportunity for sales leaders to learn from IBM and Microsoft about reaching Web-savvy customers.[read more]

Many businesses have been ‘exploring’ the opportunities of social media over the past number of years. However, the time has now come for companies to think about realising a direct sales return from social media. A Nielsen report last year highlighted that 90% of consumers trust the opinions of people they know. 70% trust anonymous...[read more]

When we talk about community or social media people in business roles, we talk about a lot of things. Their ability to communicate, to interact. To be helpful. To be a diplomat and a conversationalist and a steward of the brand. But because it's so often a taboo subject in social media, we miss talking about a pivotal skill that I...[read more]

One of my favorite "features" of Rohit's new book, Personality Not Included, is a related Web site he created, The Personality Project. I, along with lots of more luminous luminaries are featured there talking about the importance of personality in marketing. each does it with perosnal stories and examples from their business or their...[read more]