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ALF's Reemergence Reminds Us That Content Is KIng

February 14, 2014 by Aaron Perlut

ALF is back

Why does the recent reemergence of '80s TV star ALF matter? Why am I harping on a make-believe alien who enjoys feline omelets? Because it reaffirms that creative content has become the lynchpin of how brands define themselves, particularly online and in social channels.[read more]

Delta: A Stand Out Social Media Experience

October 11, 2013 by Mike Lewis

Delta’s approach was stand out. Rachael did not simply respond to my Tweet with a canned response; she paid attention and went the extra mile to personalize the interaction. This was a rare ‘customer wow moment’ and a stand out example of a brand ‘paying attention.’[read more]