About Social Media Today
social marketing
5 Ways Pepsi's Use of Social Media is Right On
Pepsi has recognized that the tech-enabled power shift to the consumer has effectively neutralized many traditional forms of outbound, or push, marketing. Today’s savvy consumer wants to be listened to and courted by marketers. They want direct channels of communication to brands. In short, consumers expect brands to employ inbound marketing best practices as an engagement model. [read more]
Building a Great Social Media Team
Image: Enciktat/Shutterstock
Social media is so much more than just plugging products on Facebook – it’s about maintaining a conversation, building organic relationships, and making sure the social media department isn’t veering off course and one person can’t shoulder that responsibility alone. [read more]
Pin It to Win It: How Non-Profits Can Tell Their Story on Pinterest
The interesting concept about Pinterest is that you can create your boards to tell a marketing story. Posting status updates and pictures on Facebook or Twitter exposes your audience to your message but leaves it to open interpretation. Pinterest actually takes marketing one step further by allowing you to set up a story with your pins. [read more]
Social TV: Social Marketing Practices that Translate Beyond Television
For us marketers engaging in a dialogue with your key audience and cultivating that ongoing relationship is crucial to maintaining brand awareness and loyalty. Social TV is no exception. In the largely uncharted waters of social media, Social TV is an arena marketers can no longer afford to ignore. People are using this space at a rapidly growing rate, and certain television networks, like Discovery Communications LLC and USA Networks, are reaping the benefits. In this post, I’ll discuss what Social TV is reviving an industry, pronounced by many pundits as slowly dying. What can we as brand marketers learn from this Social TV revolution in media? Plenty. [read more]
The State of Social Media Marketing Highlights: 5 Lessons from Social Marketing Leaders
With the evolution of social platforms’ usage and capabilities, we are starting to see clear social marketing maturity patterns, driven by savvy social enterprises, who are setting best practices and are followed as best-in-class examples for companies starting with social. [read more]
An Outlook for Social Media in 2012
Photo by Eli Duke via Flickr
2011 brought many memorable moments for Social Media, including the launch of Google +, the Facebook timeline, the sad death of Steve Jobs and of course, Charlie Sheen taking 25 hours and 17 minutes to break the Guinness world record of “Fastest Time to Reach One Million Followers” on Twitter. But what does 2012 hold in store for Social Marketers..? [read more]
Google’s Social Search Move and How it Applies to Your Marketing
Google's integration of Google Plus in search makes perfect sense the moment you analyse it as an SEO or a chess player. And from either perspective Google looks set to win big. [read more]
2012 Key Social Technology Predictions from Top Business and Marketing Strategists
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2011 was a year of increased adoption of social technologies within the enterprise, and that trend will continue into 2012. In their fifth annual survey of over 4,200 global executives, McKinsey concludes that when adopted at scale, “social technologies can boost a company’s financial performance and market share.” To help stay ahead of this wave of change, we connected with 34 top business and marketing strategies to get their take on the key technologies that will impact marketing and sales in 2012 for our free eBook 2012 Social Marketing & New Media Predictions. Here are some of their top predictions: [read more]
Google Plus Brings Social Media to the Heart of Search
Search, increasingly, is nuanced by social media. The socialisation of content (which is the bulk of what social media marketers post) contributes, significantly to website ranking which then leads to higher volumes of traffic and better search results. Social media then, albeit at a stretch, is search engine optimization (SEO) which, by its very nature is more accessible and thereby more popular than SEOs more arcane and decidedly unsexy practices. [read more]
Welcome to Web 3.0, The Contextual Web
Web 3.0, which we are transitioning into, is “The Contextual Web.” Context will now be the critical aspect determining what we see, how we exchange messages, read content, how we congregate, and how we deal with brands online. Social Media was a development of Web 2.0, "The Transactional Web." But how social networks grow and are used will play a crucial role on "The Contextual Web." [read more]
Why the Social Funnel? New eBook from Awareness
The Social Marketing Funnel sits atop and alongside the traditional sales and marketing funnel and serves as a way to nurture buyers throughout their lifecycle. By utilizing and understanding the Social Marketing Funnel, brands are able to identify demand before buyers enter the traditional sales funnel. [read more]
Coke's Fantastic Social "Un-commercial" Rewards Honesty
Coca-Cola Portugal conducted social experiment last month in the city of Lisbon. They planted a wallet in a busy shopping center with a hidden camera. Sticking out of the wallet was a ticket to the biggest soccer match of the year--impossible to get! How many people took the ticket? Or the money in the wallet? The answer is 95% turned in the wallet--with the money and the ticket intact. The whole story is told in this three minute video, and in it's entirety it's a fun, feel good story totally aligned with Coke's brand values. [read more]
5 Social Marketing Lessons from Social Fresh Baltimore
"Yesterday and today, I joined social media marketers from around the Baltimore area and the country at Social Fresh Baltimore. I’m posting this blog post halfway through the second day, so if the afternoon talks are left out, my apologies–please help me out and comment with your afternoon takeaways." [read more]
Social Media Analytics: Three lessons for success
Success in social media analytics contains 3 key ingredients: (1) differentiate, but be consistent, (2) don't try to outsmart yourself, and (3) invest wisely [read more]
How to Make the Latest Facebook Updates Work for Your Brand
If you are a brand marketer, Facebook suddenly can do a lot more for you. But it will take work -- and creativity. Here are some ways in which you can capitalize on these Facebook changes. [read more]
Brand Interaction Increasing On Twitter
The good news for brands and marketers is that 1/3 of brand followers are interacting via Twitter more this year than last year. The bad news is these same brand followers are very choosy about whom they follow with 80% following less than 10 brands via Twitter. [read more]
When It Comes To Brands, Consumers Use Social Media For This More Than Anything Else
Most people use social media to see what other people are saying about their favorite brands, products or services. [read more]
Social Promotions: The Greatest Risk and Reward Post
"The greatest risk is a loss of credibility....The greatest reward is the generation of excitement..." [read more]
How to Use Social Media to Predict Marketing Trends
Social Media has the ability to predict trends, change and future developments a lot more accurately than anything we have ever seen before. [read more]
It’s Time to Take the Moneyball Approach to Social Media Marketing
"Moneyball was written about baseball. It shows how the Oakland A’s took an analytic approach (see sabermetrics) to evaluate players when everyone else was going off hunches and generalized stats. The A’s were a small market team with a limited budget. To compete, they had to be smarter." [read more]
Jonathan Salem Baskin is an author who writes a regular column on Advertising Age & posts on his award-winning blog. More »
John Bell heads up the 360° Digital Influence team & teaches graduate studies in Digital Influence at Johns Hopkins University. More »
Don Bulmer is Vice President of Communication Strategy at Royal Dutch Shell More »
John Byrne is chairman & editor-in-chief of C-Change Media Inc. & the author or co-author of eight books. More »
Gini Dietrich Gini Dietrich is the founder and chief executive officer of Arment Dietrich, Inc. More »
Vanessa DiMauro is the CEO of Leader Networks & has been creating successful online communities for over 15 years. More »
Maggie Fox is the founder and CEO of Social Media Group & was named one of the Top 100 Marketers in Marketing Magazine. More »
Laurent Francois I lead the marketing&development hub @ Express Roularta Services, a media company. I focus on 2 main brands (L'Express, More »
Rachel Happe is a Co-Founder and Principal at The Community Roundtable & a blogger at The Social Organization. More »
JD Lasica is a consultant who is considered one of the leading authorities on social media & user-created media. More »
Brian Solis s author of Engage and is recognized as one of the most prominent thought leaders & authors in new media. More »
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“Up until this point we have always understood content through the lens of the distribution channel it sat within. The channel, in fact, gave its name to the content (TV is a form of distribution but we think of it as a form of content) - or, as per your reference to McLuhan, "the medium was the message". The social media revolution is all about the liberation of content from its means ...”
“Alternatively, and this is what I believe, GM is simply not very good at Social. The easiest way out of that situation might well be to blame the tools, rather than the craftman. From what I've been observing, GM has been using Facebook, and especially their brand pages, as little more than a glorified megaphone. ”