credibility posts, articles, and infographics | Social Media Today
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A Social Media Strategy for Building Credibility

February 19, 2014 by Brad Friedman

building credibility

One of the most important ways businesses can build credibility online is by viewing their social media strategy as a means to educate potential clients. Here are some ideas for building credibility in your field.[read more]


How to Win Friends and Influence People… in Social Media (Exclusive Summary)

July 30, 2012 by Brian Cugelman, PhD

If Dale Carnegie were to take a community manager job today, we’re pretty sure he would have had no problem mastering his ‘new’ role. "How to Win Friends and Influence People… in Social Media" will show you the top 10 principles of effective community management based on the world's leading book on persuasive communication.[read more]

3 Reasons: Why Your Blog Needs Guest Bloggers

June 27, 2012 by Heather Taylor


You build the blog and the guest bloggers will come – and trust me, you want them to be a part of the action.[read more]


Five Tips for Creating Meaningful Infographics

September 19, 2011 by Michael Zimmerman

As writers or researchers or designers or publishers, our reputations are always on the line. When people view our work, they make judgments about us. When we mislead them, they are likely to consider us deceptive or sloppy or lazy. And no matter which conclusion they draw, the damage to our brand can be fatal. These five tips can go a long way toward improving your social credibility.[read more]

Building Online Credibility on LinkedIn

October 8, 2010 by Charlotte Britton

Your online credibility is an increasingly important way of showcasing your specialised knowledge and expertise which will build your online credibility. As more people engage with the social web differentiating yourself become imperative.[read more]

4 Reasons The Social Media Industry Has a Credibility Problem

September 29, 2010 by Amber Naslund

 The world of social media still has a credibility problem in business. Many people watching this from the outside in don’t understand what we’re doing. Some want to understand, but what they see often in our actions and behavior is enough to raise an eyebrow and wonder if we’re just a bunch of ego-driven teenagers. After all, on...[read more]

The CEO's Role in Big Agency Digital Credibility

April 5, 2010 by Peter Himler

The namesake of Ragan's PR Daily today called out Fleishman-Hillard (NYSE: OMC) CEO Dave Senay with the following tweet: @MarkRaganCEO Fleishman CEO doesn't tweet, has no Facebook page, and uses ghostwriters to help with his blogMr. Ragan's goal: to incite eyeballs to his daily aggregated PR newsfeed. This particular piece took those...[read more]

Social media's impact on credibility

June 23, 2009 by Kasey Skala

In a class I took recently, the question of naming a public figure we consider credible was posed. You had the standard answers of Oprah and Warren Buffett, but after that it took some thinking to come up with an answer. Now this wasn't industry specific, so on a more local level, one would probably be able to come up with a few more...[read more]

Edelman's Trust Barometer 2008 - Social Media Rising; Word of Mouth Still King

March 3, 2008 by Dave Fleet

This week I was lucky enough to attend the Canadian launch of Edelman's Trust Barometer 2008 - Edelman's ninth annual survey on trust and credibility. The survey looked at the trust patterns of "opinion elites" in 18 countries - defined as people who: Are college-educated Report a household income in the top quartile of their country...[read more]

Keeping the Sting in Buzz Words

December 11, 2007 by Dan Greenfield

Last week I spoke on a panel at the BDI Convergence 2007. Moderated by Peter Himler, the panel included Russell Meyer, chief strategy officer at Landor, Bruce Ertmann who heads up Toyota's corporate blogging efforts, and Jessica Luterman the newly minted managing director at DeSilva and Phillips. The topic was Authentic Communications...[read more]