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brand journalism

The ROI of Brand Journalism

February 12, 2014 by Gini Dietrich

ROI of brand journalism.

If you’re willing to test sponsored content (or native advertising) and sponsorships and other non-invasive forms of advertising, prove you can increase pageviews and the amount of time a visitor spends with your content and you can charge more.[read more]

Brand Journalism: User-Generated Content

January 22, 2014 by Gini Dietrich

 User-generated content.

We tend to think, “Oh no! There is a new thing out and now I have to figure it out!” But, like almost everything out, user-generated content is not new (nor is brand journalism). Think about it like you would customer testimonials, employee stories, frequently asked questions, email conversations, and photo sharing.[read more]

Becoming a Brand Journalist by Finding Stories from Within Your SMB

November 1, 2013 by Ally Greer

Chances are, your startup or SMB is unlikely to find a specialized brand journalist, let alone one you can afford. This leaves most businesses between a rock and a hard place. How will you be able to supplement your traditional content marketing with brand journalism that tells interesting stories and keeps your audience interested?[read more]