About Social Media Today
social media roi
Why Your Social Media Efforts Aren’t Working
This great slide deck by Olivier Blanchard from FusionMex is chock full of what you need to know about why your social media efforts are stalling. [read more]
Social ROI: A Tough Nut to Crack
Image credit: Sarang, Wikimedia Commons
Measuring the return on investment of social media has been a notoriously problematic issue, with wildly divergent opinions about exactly what the right metrics to track should be. The reason for that lies partly in the free, organic nature of social media, a fact which makes tracking engagement indicators through to sales near impossible [read more]
Social Analytics Formulas to Use for ROI Reports
The benchmarks to focus on will be those that combine specific engagement metrics that result in lead generation. This reporting will help define the effectiveness of social media as it relates to marketing, sales, and customer service performance. We have created the reference charts below with basic formulas for analyzing the metrics for the KPIs listed... [read more]
Measuring Social Media Success: Tactical and Strategic
One of my big pain points at the moment is the confusion of tactical objectives and strategic objectives. A good performing Facebook page is important to achieve a good Edgerank, the algorithm that determines the priority and frequency of your updates to your fans in their news feed. This has given false importance to “like-baiting”; fluffy messages of “Happy Friday!” and discussions about the weekend are getting interactions that are being measured with equal importance as key brand or campaign messaging. [read more]
Lack of Processes (or the Wrong Processes) Biggest Problem in Social Media Reporting and ROI
I was thinking about a recent post by a friend, two recent conversations with close friends of mine who work in social media agencies , plus a recent review of my book and the same thing keeps coming up – everyone seems to want to measure Social Media ROI, but for the most part, comes up short. [read more]
Social Analytics: Is Your Social Media Marketing Campaign Working?
Throughout 2011 the most asked question by marketers was how to measure the ROI of their social media initiatives. This trend is expected to continue into 2012 as social media is increasingly understood, accepted and adopted by both large and small businesses... [read more]
Return on Influence: The Social Media ROI
Return on Influence is concerned with engagement, rather than the monetary investment and profits associated with social media metrics. [read more]
Metrics for Social Media ROI
"I am going to give you tips on how to measure your metrics, but with the caveat that currently there is no real ‘formula’ to calculate ROI on social media. This post will provide you with ideas to create metrics that you can implement and modify for your organization." [read more]
4 Tools for Hospitals to Measure Local Social Media Engagement
For hospitals using social media, it's vital to engage your local community. Here are four tools to help you measure your effectiveness in engaging your local social media audience. [read more]
Social Media Analytics: Three lessons for success
Success in social media analytics contains 3 key ingredients: (1) differentiate, but be consistent, (2) don't try to outsmart yourself, and (3) invest wisely [read more]
Social Media Marketing Analytics - First Of An Exclusive 7-Part Series
Social Media Marketing and the measurement thereof is always a hot topic. In this exclusive 7-part series – which begins today I will delve into the wonderful world of Social Media Marketing Analytics (SMA) and help you better understand what it is and why it is so important. [read more]
Social Media ROI: You’re Popular? So What.
Image courtesy of Stuffosaurus
You’ve met these folks. The ones with 2 million followers, 1.2 million people who like them on Facebook. And those with a Klout score 5 times higher than you. Cue the musical medley. Do you hear it? It’s the sound of Kristen Chenowith … ah yes, that’s “Popular.” But really, what does it all mean? Should we measure our worth by the number... [read more]
Why Brands Can Ignore ROI in Online and Social Media for Now
If you decide to stay largely out of online and social media until clear evidence of ROI is on the table, you are making a mistake. You’ll pay for it with lost market share. [read more]
Social Media ROI for Idiots
It's mind-boggling that companies and individuals still try to suggest that the ROI on social media is less than that of traditional media. Even using traditional ROI formula, social media comes through with flying colours! [read more]
Is Our Addiction to ROI Killing Social Media?
I had an interesting phone call with a prospective client. I didn’t know him, and hadn’t worked with his (large) company. He was looking for a social media vendor, and was referred to me by a mutual contact who had attended one of my training workshops. In that workshop, we discussed social media ROI realities. Our mutual friend has... [read more]
Where In The World Is B2B Social Media ROI?
Is this a familiar scene? Are you spending a lot of time talking about B2B social media and content marketing, only not acting because you can’t find ROI? If you are looking for the perfect case study to show up or the exact B2B Social Media ROI formula to use to convince you to get started, quit now. By the time it does (if ever), it... [read more]
The Social Media ROI Debate
Can the financial return on expenditures for social media business activities– in marketing, PR, customer support, HR, product development or other areas — be accurately measured? Can social media costs be justified on the P&L, so that as belts get ever tighter in this stagnant economy, these projects and tasks can be spared the... [read more]
How to find your ideal client using social media
This might be one of the trickiest questions to face businesses and individuals getting engaged with social media platforms — after all, although raising profile, increasing online awareness, and positive impacts on Search rankings all come as part of the deal inherently with social media engagement, some tangible ROI (such as an... [read more]
Social Media is Like Taking the Bus
You would probably expect to impress people with these statements, right? “My business has 1,000 fans on its Facebook Fan Page.” “My company's Twitter profile has 5,000 followers.” What about these? “I took the bus to work today instead of the train.” “I worked on this... [read more]
Humanising the Enterprise for Greater Efficiency and Effectiveness
I'm in Austin where we just announced a partnership with the Dachis Group at their Social Business Summit. Lee Bryant is talking about how to build more efficient and effective organizations. What follows is an impressionistic transcript. I'm somewhat of a traditionalists. The 21st century corporation was an interesting experiment... [read more]
Jonathan Salem Baskin is an author who writes a regular column on Advertising Age & posts on his award-winning blog. More »
John Bell heads up the 360° Digital Influence team & teaches graduate studies in Digital Influence at Johns Hopkins University. More »
Don Bulmer is Vice President of Communication Strategy at Royal Dutch Shell More »
John Byrne is chairman & editor-in-chief of C-Change Media Inc. & the author or co-author of eight books. More »
Gini Dietrich Gini Dietrich is the founder and chief executive officer of Arment Dietrich, Inc. More »
Vanessa DiMauro is the CEO of Leader Networks & has been creating successful online communities for over 15 years. More »
Maggie Fox is the founder and CEO of Social Media Group & was named one of the Top 100 Marketers in Marketing Magazine. More »
Laurent Francois I lead the marketing&development hub @ Express Roularta Services, a media company. I focus on 2 main brands (L'Express, More »
Rachel Happe is a Co-Founder and Principal at The Community Roundtable & a blogger at The Social Organization. More »
JD Lasica is a consultant who is considered one of the leading authorities on social media & user-created media. More »
Brian Solis s author of Engage and is recognized as one of the most prominent thought leaders & authors in new media. More »
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“Up until this point we have always understood content through the lens of the distribution channel it sat within. The channel, in fact, gave its name to the content (TV is a form of distribution but we think of it as a form of content) - or, as per your reference to McLuhan, "the medium was the message". The social media revolution is all about the liberation of content from its means ...”
“Alternatively, and this is what I believe, GM is simply not very good at Social. The easiest way out of that situation might well be to blame the tools, rather than the craftman. From what I've been observing, GM has been using Facebook, and especially their brand pages, as little more than a glorified megaphone. ”