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5 Ways Social Media Will Change Political Campaigns in 2014

December 31, 2013 by Jane Susskind

Social media will change political campaigns.

Since President Obama’s digitally driven victory in the 2008 presidential election, politicians nationwide have been signing on to social media accounts in order to increase their following. They have integrated Facebook, Twitter, and Google Plus into their campaign strategies and have continued to connect with their constituents on social media well after winning — or losing — elections.[read more]


Social Advocacy & Politics: Check My Box to Get Outside the Box

November 13, 2013 by Alan Rosenblatt

Social Advocacy & Politics column

Politicians living inside the box can’t let themselves get distracted by really listening to the people (not just saying they are listening). To do that opens them up to distraction from their scripted campaign. To get outside the box, a candidate must provide opportunities for the people to talk with the candidate, and the candidate must be committed to listening.[read more]