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Big Brand Theory: Hilton Hotels and Resorts

December 3, 2013 by Ric Dragon

The Big Brand Theory column.

Rob Palleschi, the global head of Hilton Hotels & Resorts, shared an example of a recent exchange that resulted in an opportunity to engage with a popular tweeter, @ProductPoet (118,000 followers). It resulted in his booking at a Hilton property - and a series of positive tweets and Instagram posts about Hilton.[read more]