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Copywriting Tips for a More Effective About Page

December 8, 2013 by Barry Feldman

Copywriting tips.

About pages scare even veteran website copywriters. The thing that makes the “about” page the trickiest of them all is the confusing—contradictory, actually—subject of the page itself. You’re tempted to write about yourself or your company. And that’s fair. But if that’s all you do, you’ll risk losing your reader.[read more]