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LeBron James

If The Nike Brand Doesn't Fit, LeBron Won't Commit

December 13, 2013 by Robert Passikoff

Brand and Fit

Hard as it is to believe today, there was time when celebrities wouldn’t lend their name to product endorsements. That was not to say they didn’t, they just didn’t do it in the United States. Japan was a big market for American celebrity endorsements. Well, all that changed.[read more]