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Hey Brands: Get Your Game On!

March 29, 2014 by Adam Blumenthal

Brands and Games

The majority of Americans and more than 500 million consumers worldwide play social and mobile games.Digital games are the newest mass medium. Every demographic plays. Most social-mobile games are free, with opportunities to buy items within the game to enhance the player’s experience.[read more]


Wearable Technology at SXSWi: Every Brand's New Best Friend?

March 9, 2014 by Christianna Giordano

With predictions that 10 million wearable technology devices will be sold in 2014, it is no surprise it is one of the most popular topics at SXSW this year. The first wearable technology session I attended started off centered around fan engagement.[read more]

Here's How Brands Magnificently Embrace Social For Valentine's Day

February 16, 2014 by Sofie De Beule

Brands and Valentine's Day

With Valentine’s Day just behind us, most brands already made a creative effort to launch a holiday-inspired social media campaign to boost brand awareness and consumer engagement. It doesn't take a massive amount budget to come up with a relatable branded social Valentine's Day campaign.[read more]


Why Brands Will Drop the Ball During the Superbowl

February 2, 2014 by Sanchit Khera

Brands Dropping the Ball?

Take a minute and step back for however long you may need and just appreciate the amount of noise that is really out there. So here is a quick roundup of what many of the major brands will have in store for us during the upcoming Superbowl.[read more]

Can Small-Brand Social Profiles Compete with Energy Drinks, Sports Brands, and Music Labels?

December 16, 2013 by Ben Sweetlove

When I first got into the social media game, I heard about a ‘cowboy’ social media ‘expert’ who would turn away potential clients because they didn’t have the type of businesses that consumers would generally want to ‘follow’ on a social media platform like Facebook or Twitter.[read more]