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The 80/20 Rule: Why Just 20% of Your Social Media Content Should be About Your Brand

December 17, 2013 by Sofie De Beule

The 80/20 Rule

'The 80/20 Rule' should always be a big part of your social media strategy. It simply comes down to this: use just 20% of your content to promote your brand, and dedicate 80% to content that really interests your audience and engages them in conversations.[read more]