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PR Outreach Test Case: News Versus Announcement

December 17, 2013 by Phil Butler

You may have heard some negative pundits say, “PR is dead, let’s mourn the passing and get on with digital marketing.” Well, as far as I can tell down here in the PR trenches, all that’s happened is a shuffling of tasks and responsibilities. A nice little tool called Press King will help me show how this is so.[read more]

 
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