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marketing and sales

Pin to Win: Social Sharing on Pinterest Trumps Email

February 1, 2014 by Chris Horton

Pinterest and Social Sharing

I’ve long argued that Pinterest is the most sales-actionable social network around. The sole focus of Pinterest is to allow users to visually express (pin) the things they enjoy and then share them with others of like inclination. As such, the site is rife with pools of “affinity,” each full of latent purchase intent.[read more]

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5 Ways Big Data Can Help Marketers Increase Retail Sales

December 20, 2013 by Rick Delgado

Big Data and Sales

Retailers have always had the advantage when it comes to collecting consumer data - from what customers frequently buy to shipping addresses and data collected through customer reward programs. As retailers added on e-commerce, they gained even more data.[read more]

 
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