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A Hipper, Social Four Seasons Hotel Drives High Return Rate [CASE STUDY]

December 21, 2013 by Andre Bourque

Four Seasons

Until recently, the restaurant at The Four Seasons Hotel in Chicago catered to an older, wealthier demographic. With the rise in popularity of chic and eco-chic hotels like The W and Loft, Four Seasons knew it needed to appeal to a fresh demographic. Here's how they did it.[read more]