content strategy

At one point, maybe even recently, you asked yourself, “I’ve opened a Facebook page for my business, but now what? What kind of content do I upload?” One of the biggest challenges facing a brand that's trying to develop its social media presence is planning a content strategy.[read more]

Content marketing is evolving & the SEO rules have changed. There is a new game in town and if your content isn't great then you better not even bother to play![read more]

Dmitriy Shironosov/Shutterstock

 

Has your content strategy considered the difference in the type and amount of content needed for a brand new buyer vs. a replacement buyer who is already familiar with the basics? Both types require content, but the emphasis will be different.[read more]

Now it’s time to think about how to make your content strategy stick. After all, what’s the point of all your hard work and creative genius if your posts don’t generate a following? Here are six steps you can follow to produce high-quality, search-optimized articles on a consistent basis.[read more]

Dusit/shutterstock.com

No matter how big or how small your enterprise, you can boost your relationship-building potential with your brand community by employing any of these four content strategy best practices in your own approach to online and social media engagement.[read more]

Kheng Guan Toh/Shutterstock

This may not be your usual realm for tracking best practices, but a quick skim of full-pages ads in the leading print business magazines should convince you that print and online case studies are invaluable.[read more]

One of the things that's kept me busy during my community management days has been attempting to profile the various types of Facebook fans. And while fans are each unique (since they're all different people), many of their behaviors fall into certain patterns. Here are the 5 most common types of Facebook fans that I've seen while managing communities, and how you can tailor your content to keep them.[read more]

Image by Torley Linden via Flickr

Content -- with quality, relevance and freshness -- is essential to engage audiences on social media. Engaging content adds brand value, conveys that you care enough about your customers to keep them interested, gives real value to your community and further helps you build an excellent brand experience. So, how can brands ensure that...[read more]

What is your biggest content marketing challenge? When Joe Pullizi (Content Marketing Institute) and Ann Handley (Marketing Profs) asked that question in their 2012 B2B Content Marketing Survey, the overwhelming answer (over 2-to-1) was, “producing the kind of content that engages prospects.”[read more]

Rufous/shutterstock.com

Professionals in marketing, PR and social media functions not only need to quickly learn how to curate images for business-branded accounts, they need to think about content marketing in the visual sense. That means developing a visual strategy for blog posts, white papers, research insights, and other collateral produced for external consumption.[read more]

"Content": isn't the same thing as "published information." We tend to think of it as separate from "sevices," when in fact it's a central component of online services--everything from shopping to research to maps. "Social service design" is a new way of thinking about the services for which we make content. These services are now social as well--meaning one critical aspect of content is that it can be shared easily through social networks.[read more]

Having a great content strategy is one of the most important aspects of any social media campaign, as it’s the content you produce that often acts as the ‘ice breaker’ that connects you with new audiences. The better your content strategy is, the more powerful relationships you can build and the larger your audience will grow through social media.[read more]

The implied meaning of a recent study is that Facebook, while an incredibly effective customer retention and engagement tool, is much less of a customer acquisition tool than most brands have thought.[read more]

It's important to differentiate your strategy for Google+ from what you're doing on Facebook, Twitter, and LinkedIn. There are simple ways to do it, and stake out an important place for Google+ in your content marketing strategy.[read more]

Online Reputation Management, Social Media Monitoring Tools, and Great Content. How these three things interact with each other, are relevant, and important for individuals as well as brands.[read more]

Going through this entire process takes 24 to 48 months, depending on the type of company. One of the most essential phases is choosing the right pilot projects. After all, these projects need to have an impact on the organisation in a short term. No company is willing to wait 48 months before seeing any real impact. Scoring successes in the meantime is essential for the further evaluation of the process.[read more]

When you say you want social media for your company, do you mean content marketing? Read this to find out.[read more]

In order to reach the consumer, the content strategist will have to think hard about choosing the right type of content and channels as the number of channels is constantly increasing. The new devices like smart phones or tablets build the new consumption habits and understanding of these habits will have a significant importance. Even blogging is a decreasing form of social art, the sharing volumes and information overload are increasing which brings even a bigger problem – because of our social graphs we may be surrounded by the same content which might be not relevant to us.[read more]

Content is critical in today’s marketing. With so much competition you have to be able to differentiate your product from your competitors by creating unique content. As a business professional, experts, marketer or even just a blogger who’s trying to navigate the changing landscape of this digital media evolution, you must understand...[read more]

Once you’ve been active on Twitter for awhile, you will begin to realize that the micro-blogging platform is not just about you and your tweets: it’s about everyone.  You could say it’s a huge chat room, and everyone is vying for attention.  One of my friends thinks that Twitter is more like a high school popularity contest...[read more]