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Pitching For New PR Pros: The Magic Is In Understanding Who, Not Just How

January 4, 2014 by Carrie Morgan

Building a list, figuring out who to pitch, how many people at one organization to pitch… these are all mysteries to PR pros with little experience and/or training. And pitching the wrong people at a media outlet makes the entire pitch fall flat like yesterday’s can of Diet Pepsi.[read more]