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Jay Bartlett


The Big Brand Theory: Jay Bartlett of Xerox Talks B2B Marketing [VIDEO]

January 11, 2014 by Robin Fray Carey

The Big Brand Theory

Just before the holidays, I caught up with Jay Bartlett in our New York studio to talk about the digital transformation of one of the world’s most venerable brands, Xerox. In this interview, we cover what’s happening in B2B marketing with data, measurement, and conversions.[read more]