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GM Pulls $10 Million Facebook Ad Campaign – A Blip or a Google Scheme?
Or could GM’s move be, as some insiders are theorizing, a result of Google recognizing the advertising competition with Facebook and luring companies away, perhaps with the promise of free ads? Either way, it’s a significant loss for Facebook. But is it really about just Facebook ads and GM? [read more]
As its Users Switch to Mobile, Facebook Scrambles to Find New Revenue Sources
With Facebook’s IPO just days away, many investors and experts are questioning how Facebook is going to make money off of their mobile product. Because of the recent increase in Facebook mobile users, the daily active users for Facebook (on the Facebook app?) has increased more rapidly than the advertisements delivered; a problem thrust into the spotlight because of the company’s recent financial scrutiny. This poses a serious problem because Facebook has no way of surfacing ads through their mobile product. [read more]
Ad Impressions for the Planet: One Company’s Earth Day Contribution
One company has figured out an patent-pending way to use the web as a channel to fueling the world’s green movement: Carbon-offsetting online advertisements. [read more]
Inbound Marketing Works: A Copywriter’s Success Story
Image courtesy of author's blog
I want to tell you a little success story and help you understand why the same strategy can be the most effective marketing tactic your company will ever take. It's the story of a copywriting company, my company, and how I've managed to revive the demand for my services by pulling the plug on advertising and using inbound marketing. [read more]
Big Data and Privacy - _The Daily You_ by Joseph Turow
Reading this book reminded me of my days at AOL, when I worked on their first commercial Internet properties, GNN and WebCrawler, creating advertising inventory. One day back in 1995 stands out for me. It was when Proctor and Gamble, the largest media buyer, wanted to advertise on several of our properties. [read more]
Visual Identity, and Color? Yes, Have Some!
Through the many years of industrialization, countless business owners and marketers have spent an immeasurable amount of time and money creating effective visual content. Logos have been licensed retaining certain companies identity, and along with those logos, color palettes. [read more]
Four Reasons Advertising As We Know it No Longer Works
In a world cluttered with information overload the best performing ads have quickly become those that enrich the user experience with relevant and useful information rather than interrupt or disrupt the consumer experience. [read more]
9 of 10 Online Marketers Make the Same Silly Mistake
When clients come a-calling on me to plan and write new websites for their business, the first questions I ask: “Who will be visiting your site?” 9 of 10 times I don’t get a specific answer. Ug. [read more]
An Outlook for Social Media in 2012
Photo by Eli Duke via Flickr
2011 brought many memorable moments for Social Media, including the launch of Google +, the Facebook timeline, the sad death of Steve Jobs and of course, Charlie Sheen taking 25 hours and 17 minutes to break the Guinness world record of “Fastest Time to Reach One Million Followers” on Twitter. But what does 2012 hold in store for Social Marketers..? [read more]
Mobile Content Revenue to Exceed $1 Billion by 2015
Photo by John Baer via Flickr, Creative Commons
The fast growth of mobile video advertising revenues will mean changes in the revenue mix. [read more]
Social Media: So easy a caveman did it?
Image via Peter80, Wikimedia, Creative Commons license
Lascaux is a complex of caves located in France, the Paleolithic cave paintings found there date back over 17,000 years. The cave contains almost 2,000 figures, which can be grouped into 3 major categories - animals, human figures and abstract signs. In recent years, new research suggests... [read more]
Robin Carey Speaking about Truth and Transparency at WOMMA Summit
SMT's CEO says," If you’re going to be talking you’ve got to be transparent. But more than that, you’ve also got to tell the truth." [read more]
Introducing WordAds
"If you’re going to have advertising on your site, it darn well better be good, and beginning with our partnership with Federated Media we’re ready to start rolling out WordAds here on WordPress.com." [read more]
Introducing the 'Customer Advertising Relations Digital Marketing' Firms of the Future
The lines between what ad, PR and customer support professionals bring to the playing field have become murky. In a binary world, it’s a frustrating reality. Who’s the one? Who’s the zero? When you get a .5 do you round up or down? [read more]
Differing Views of Paywall Potential
In places where paywalls are working – and yes, they are working in some places – publishers have abandoned the metaphor of a wall and focused instead on bundled subscriptions that looked a lot like cable television. So writes Poynter’s Rick Edmonds in a summary of a report by the International Newsmedia Marketing Association (INMA) that... [read more]
Political Ads to Hit Twitter Soon, Is It Too Much?
"Throw in one part cheesy graphics, and two parts overly-expensive-bus-tour, and combine them all… the result is new political ads on Twitter. According to Politico, Twitter is looking at it as a new way to gain revenue. Next year’s presidential campaigns alone are expected to cost in the ballpark of a billion dollars, with a large portion of that going to advertising." [read more]
Social Media's Dirty Little Secret
For all the time people spend on social media, it cannot nor will ever not be the answer to what ails your marketing campaigns. [read more]
How to Practice Social Media Etiquette
This guide explores the main social media avenues used for business. It highlights important insights and some of the behavioural social norms expected when utilising social media to market your business. [read more]
Case Study: How Facebook Ads Defeated a Florida Ballot Initiative
Here’s something to chew on while you’re waiting for those promised Netroots Nation after-action reports: the results of an attempt to use Facebook advertising as the primary paid outreach tool for a ballot-initiative campaign. [read more]
The Great Social Buzz Land Grab
My intention purely is to explain how even the best of marketers can stumble into a confused social terminology land grab that ultimately ill serves the brand and consumers. The campaign I’m talking about here is AMEX’s “social currency” campaign. [read more]
Jonathan Salem Baskin is an author who writes a regular column on Advertising Age & posts on his award-winning blog. More »
John Bell heads up the 360° Digital Influence team & teaches graduate studies in Digital Influence at Johns Hopkins University. More »
Don Bulmer is Vice President of Communication Strategy at Royal Dutch Shell More »
John Byrne is chairman & editor-in-chief of C-Change Media Inc. & the author or co-author of eight books. More »
Gini Dietrich Gini Dietrich is the founder and chief executive officer of Arment Dietrich, Inc. More »
Vanessa DiMauro is the CEO of Leader Networks & has been creating successful online communities for over 15 years. More »
Maggie Fox is the founder and CEO of Social Media Group & was named one of the Top 100 Marketers in Marketing Magazine. More »
Laurent Francois I lead the marketing&development hub @ Express Roularta Services, a media company. I focus on 2 main brands (L'Express, More »
Rachel Happe is a Co-Founder and Principal at The Community Roundtable & a blogger at The Social Organization. More »
JD Lasica is a consultant who is considered one of the leading authorities on social media & user-created media. More »
Brian Solis s author of Engage and is recognized as one of the most prominent thought leaders & authors in new media. More »
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“Up until this point we have always understood content through the lens of the distribution channel it sat within. The channel, in fact, gave its name to the content (TV is a form of distribution but we think of it as a form of content) - or, as per your reference to McLuhan, "the medium was the message". The social media revolution is all about the liberation of content from its means ...”
“Alternatively, and this is what I believe, GM is simply not very good at Social. The easiest way out of that situation might well be to blame the tools, rather than the craftman. From what I've been observing, GM has been using Facebook, and especially their brand pages, as little more than a glorified megaphone. ”