advertising

social media zombies / shutterstock

The Walking Dead has managed to capture the attention of fans, and the benefits are clearly showing on social media platforms. The series has used social media to help push itself into the spotlight: here are some takeaways that advertisers might want to take note of.[read more]

Effective content strategy

Having a content strategy for marketing your business is essential. This will enable you to accurately monitor whether you're engaging with your desired audience in the right way. Here are two examples of brands that really understood how the right content could lead to great engagement.[read more]

Facebook hashtag

Facebook is looking into bringing the old Twitter favorite, the hashtag, onto the site. Aside from the inevitable onslaught of ‘Twitter vs. Facebook’ rhetoric that will be (and is being) bandied about, this move could be a big deal for the people Facebook loves the most: the advertisers.[read more]

mobile advertising

By 2014, there will be more mobile devices in the world than people, and mobile phones will overtake desktop PCs as the most common web access device. So why is mobile advertising taking so long to catch on? It seems that most marketers see it more as a "nice to have" non-essential.[read more]

video ads/shutterstock

Recent changes to the newsfeed suggest Facebook is gearing up for the inclusion of video ads with extra sub-feeds, bigger visuals and better synergy with mobile have been introduced. Perhaps the plan is to get users onside by facilitating the creation of better user-generated video content that seamlessly integrates into the social experience, and hoping the odd video ad slipped in won’t seem too intrusive.[read more]

facebook ads

A recent study reveals which gender is more prevalent on Facebook. It explores which sees and clicks on more ads, draws more ad dollars, and costs less to target.[read more]

In a study, 76% of respondents said ads in general were either "very exaggerated" or "somewhat exaggerated." Also, 87% of those surveyed think half or more cleaning ads are photoshopped. 96% think half or more weight loss ads are photoshopped.[read more]

According to QualityLogoProducts.com, “contests where fans simply have to follow or like to win free swag from your brand are not going to cut it for much longer.” But there are many reasons that social media should still be used as a platform to hold promotions.[read more]

A recent blog post in the Harvard Business Review suggested that to compete in the future, advertisers will have to move away from the traditional campaign model and act more like newsrooms.[read more]

TNT, as a way to announce the fact that their channel would be available in Belgium, decided to engage with their fans. After "taking it to the streets" in a creative way, they posted the results on YouTube, where their ad has been viewed over 43 million times.[read more]

There is really nothing more frustrating than having trouble with your PPC campaigns. Fortunately, there are certain tactics and methods you can use specifically for times likes these. If you’re ready to throw your PPC advertising out the window, take a deep breath and read on.[read more]

We don't know the financial impact any one Super Bowl spot has had on any one brand, yet. It's simply much too early to tell. That having been said, I think Anheuser Busch won AND lost during the Super Bowl with two very different TV commercials.[read more]

Twitter has started rolling out a paid advertising promotion, allowing users to promote tweets or accounts. But is it worth it? Here's a look at how the paid advertising works on Twitter, as well as the strengths and weaknesses of this option.[read more]

Turns out, there really are millions of viewers who tune into the Super Bowl for the ads. Blame it on Steve Job’s wildly famous 1984 advertisement, but the commercial messages in between power plays have developed a cult following.[read more]

What is Stipple? It is a service that allows you to embed interactive hotspots into an image to create additional connections directly within the image. Now Stipple supports direct publishing support via Facebook, a feature that has been missing to date. Learn how to unleash the powerful marketing potential that is now possible.[read more]

Emerging data all point to increased usage of smartphones and tablets. So why aren't business taking advantage of the power of mobile advertising? Breaking down the numbers to get a closer look at emerging trends.[read more]

sleeping driver/shutterstock.com

The truth is that there are plenty of company heads out there nationwide that have their heads buried in the sand when it comes to social media. If you work for one of them, do them and your company a favor: Go pick up a shovel and start digging them out.[read more]

market/shutterstock.com

This is a timeline chart of the progress that mass media advertising has made over the past two centuries. The chart shows that techniques of mass advertising have evolved hand in hand with technological developments in communication. Starting with the newspaper, and ending (for the moment) with the internet and the Android phone, advertising has been an essential ingredient in the mix.[read more]

None of these apps will be missed as they have all already been replaced by faster and more efficient apps. This is good news for us since Google is cleaning up their site and making it work more efficiently for us. However, there is one change that intrigues me…[read more]

Here are a few step-by-step tips to help you utilise QR codes to their full potential. While not strictly "social media," the successful adoption of QR codes meshes well with the trend toward more expansive social use of mobile handheld devices. Maybe best practices will help.[read more]