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How Colors Affect Your Purchase Decisions

April 13, 2014 by Spencer Ploessl

Colors and Purchasing

What color signal does your brand project? With the average human brain processing visuals 60,000 times faster than text, it is incredibly important for brands to recognize the important role that color plays in consumer purchasing decisions.[read more]

The New Normal: Fast, Cheap, and Good

October 26, 2013 by Edward Boches

Advertising Innovation

The saying used to be, “pick two.” Fast and cheap, but not good. Fast and good, but not cheap. Cheap and good, but not fast. You get it. Anyway, whatever combination you were forced to choose, that is becoming a thing of the past.[read more]

Russia Warns Of Facebook Ban Over Illicit Ads

September 22, 2013 by Aaron Elliott

Russia and Facebook

An official Russian agency earlier this week warned Facebook that it may face a ban in the country over the display of illicit advertisements. A Russian federal communications body said Facebook displays ads featuring smoking blends that claim to have the same effects as illegal drugs.[read more]

4 Quick Tips for Cooking Up the Best Branded Content Around

August 4, 2013 by Jacey Gulden
1

Branded Conent Ideas

Let's take a look at exactly what it is that separates the truly “great” branded content from the stuff that is just “okay.” Is there a secret recipe for generating wonderful branded content? Can it really be as simple as two parts humor for every one part clever, and voila?[read more]

Bringing Social Media into the Retail Environment

July 2, 2013 by Julie Blakley

In today’s world, it’s about figuring out a how to be a part of the conversation that’s already happening online. How can brands and retailers leverage that consumer-generated content that’s already being created and become a relevant and guiding part of the discussion and brand story?[read more]

Infectious Social Media: What Advertisers Can Learn from "The Walking Dead"

April 5, 2013 by Michael Guadalupe

The Walking Dead has managed to capture the attention of fans, and the benefits are clearly showing on social media platforms. The series has used social media to help push itself into the spotlight: here are some takeaways that advertisers might want to take note of.[read more]

Great Content Strategy: Two Examples to Learn From

March 26, 2013 by Emma Smith
1

Effective content strategy

Having a content strategy for marketing your business is essential. This will enable you to accurately monitor whether you're engaging with your desired audience in the right way. Here are two examples of brands that really understood how the right content could lead to great engagement.[read more]

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How Facebook Hashtags Will Affect Advertisers

March 22, 2013 by Aaron Charlie
2

Facebook hashtag

Facebook is looking into bringing the old Twitter favorite, the hashtag, onto the site. Aside from the inevitable onslaught of ‘Twitter vs. Facebook’ rhetoric that will be (and is being) bandied about, this move could be a big deal for the people Facebook loves the most: the advertisers.[read more]

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Mobile and Tablet Advertising: What Lies Ahead

March 21, 2013 by Marcus Taylor

mobile advertising

By 2014, there will be more mobile devices in the world than people, and mobile phones will overtake desktop PCs as the most common web access device. So why is mobile advertising taking so long to catch on? It seems that most marketers see it more as a "nice to have" non-essential.[read more]

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What Facebook's Autoplay Ads Mean For Engagement

March 18, 2013 by Toby Margetts

Recent changes to the newsfeed suggest Facebook is gearing up for the inclusion of video ads with extra sub-feeds, bigger visuals and better synergy with mobile have been introduced. Perhaps the plan is to get users onside by facilitating the creation of better user-generated video content that seamlessly integrates into the social experience, and hoping the odd video ad slipped in won’t seem too intrusive.[read more]

Facebook Ads - Men Are Cheaper than Women

March 2, 2013 by Andre Bourque
2

facebook ads

A recent study reveals which gender is more prevalent on Facebook. It explores which sees and clicks on more ads, draws more ad dollars, and costs less to target.[read more]

This Just In: A Lot Of People Don't Trust Advertising [INFOGRAPHIC]

February 27, 2013 by Steve Olenski
1

In a study, 76% of respondents said ads in general were either "very exaggerated" or "somewhat exaggerated." Also, 87% of those surveyed think half or more cleaning ads are photoshopped. 96% think half or more weight loss ads are photoshopped.[read more]

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Are Social Media Giveaways Dead? One Company Doesn't Think So

February 22, 2013 by William Ecksel

According to QualityLogoProducts.com, “contests where fans simply have to follow or like to win free swag from your brand are not going to cut it for much longer.” But there are many reasons that social media should still be used as a platform to hold promotions.[read more]

What the Ivy League Says about the Future of Advertising

February 20, 2013 by Chris Horton

A recent blog post in the Harvard Business Review suggested that to compete in the future, advertisers will have to move away from the traditional campaign model and act more like newsrooms.[read more]

How One Brand Continually Proves It Has Street Smarts

February 14, 2013 by Steve Olenski
1

TNT, as a way to announce the fact that their channel would be available in Belgium, decided to engage with their fans. After "taking it to the streets" in a creative way, they posted the results on YouTube, where their ad has been viewed over 43 million times.[read more]

How to Fix Your Basic Pay Per Click Advertising Troubles

February 12, 2013 by Amanda DiSilvestro

There is really nothing more frustrating than having trouble with your PPC campaigns. Fortunately, there are certain tactics and methods you can use specifically for times likes these. If you’re ready to throw your PPC advertising out the window, take a deep breath and read on.[read more]

How One Brand Won and Lost During the Same Super Bowl

February 5, 2013 by Steve Olenski

We don't know the financial impact any one Super Bowl spot has had on any one brand, yet. It's simply much too early to tell. That having been said, I think Anheuser Busch won AND lost during the Super Bowl with two very different TV commercials.[read more]

Twitter Paid Advertising: The Good and the Bad

February 5, 2013 by Saman Kouretchian

Twitter has started rolling out a paid advertising promotion, allowing users to promote tweets or accounts. But is it worth it? Here's a look at how the paid advertising works on Twitter, as well as the strengths and weaknesses of this option.[read more]

Marketing That Scores a Touchdown: The Best #SuperBowl XLVII Ads

February 4, 2013 by Jasmine Henry

Turns out, there really are millions of viewers who tune into the Super Bowl for the ads. Blame it on Steve Job’s wildly famous 1984 advertisement, but the commercial messages in between power plays have developed a cult following.[read more]

Stipple Introduces Interactive Images to Facebook

January 31, 2013 by Larry Weintraub

What is Stipple? It is a service that allows you to embed interactive hotspots into an image to create additional connections directly within the image. Now Stipple supports direct publishing support via Facebook, a feature that has been missing to date. Learn how to unleash the powerful marketing potential that is now possible.[read more]

 
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