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communication strategies

Four Indispensable Tools for Tweaking Your Blog, Web Application, or Social Media Approach

April 21, 2014 by Jennifer O'Reilly

You’re competing against hundreds or thousands of competitors. They’re armed with sophisticated tools, armies of contractors, and great ideas. So you need to make sure you have the advantage in market knowledge. Knowing more about what your users need help you get the edge.[read more]

Social Media Networker or Caller: Which Are You? [INFOGRAPHIC]

February 23, 2014 by Irfan Ahmad

Networker or Caller?

The way we communicate with others says a lot about our personality types. Some prefer texts while others find great satisfaction in hearing from an actual human. From old-fashioned calling to connecting through social networking sites, everyone has a preferred method of communication.[read more]

Why Associations Need to Revisit Communication Strategy in 2014

January 20, 2014 by Maggie McGary

Communications Strategies

I've been "doing" social media in the association world for six years now and if I had a dime for every time I've heard the comment "but our members are older and aren't using social media," I could probably retire right now. Associations use that "truth" to justify the status quo.[read more]