ethics posts, articles, and infographics | Social Media Today
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Journalistic Ethics: What Every PR Pro Needs to Know

December 9, 2013 by Gini Dietrich

PR and Ethics

We received a phone call from the editor of one of our client's biggest trade publications. She wanted to write a story about the client’s organization and pull in interviews from the executives and people on the manufacturing floor. The catch? The client had to buy a year’s worth of advertising.[read more]

Ethics in Social Media Marketing: Responding to the Boston Tragedy

April 23, 2013 by Augie Ray

Let's examine two brands' actions last week, during the frightening events in Boston: one from NBC Bay Area and the other from Ford. Issues of ethics are not clear cut, and while it is easy to see when a company crosses the line with both feet (as did NBC Bay Area), it can tough to discern as brands toe the gray line (as did Ford, in my opinion). I believe the time has come for social media marketers to reset their moral compasses, not because our souls need saving but because our brands do.[read more]


Robin Carey Speaking about Truth and Transparency at WOMMA Summit

December 7, 2011 by Cliff Figallo

SMT's CEO says," If you’re going to be talking you’ve got to be transparent. But more than that, you’ve also got to tell the truth."[read more]

How Often Do Ethical Questions Impact Your Social Media Efforts?

June 11, 2010 by Adam Cohen

Over the course of the last week, while working on social media initiatives for several clients, the following questions or situations came up:   A client missing an opportunity to engage in a conversation (coupled with desire of agency team members to respond) A situation that would require disclosing my (...[read more]

Global Social Media Cultures call for Global Guidelines

May 12, 2010 by John Bell

On a trip back from Germany, I was struck by a Herald Tribune article by Akash Kapur about media companies in India asking for payment in exchange for positive media coverage ("earned media"). During the same trip, Chris Graves, Ogilvy PR CEO,  was reminding our client that it remains common enough practice for unscrupulous...[read more]

Social Media Ethics is Simple: Disclose Your Material Connection

April 24, 2010 by John Bell

The Washington Post ran an article on how tech lobbyists in Washington are using social media. They confuse the issue and ignore clear guidelines already in the marketplace. Here's how writer, Cecilia Kang, put it: "The influence peddlers of K Street have discovered the power of social networking on such Web sites as Twitter and...[read more]

The Ethics of Blogging: Listen to the Webcast On-Demand

September 29, 2009 by Robin Fray Carey

As more and more people turn to the social web for news and opinions they can trust, the need for a strong commitment to ethical practices grows more urgent. The true power of social media lies in how it can amplify word of mouth.Social Media Today partnered with the Social Media Group to present a webcast called "The Ethics of Blogging...[read more]

Regulation and healthcare in social media: a quick primer

September 22, 2009 by Jay Krall

I'm giving a talk at the National Association of Medical Communicators Media Skills Workshop in Chicago titled “Understanding Legal Risk, Ethics and Privacy”. Communications professionals working in the healthcare arena face more regulations specific to them than those working in perhaps any other field. Very generally...[read more]

Join a Discussion on Ethics (and Even More Vital Topics) in Blogging

September 16, 2009 by Augie Ray

I've been invited to participate in a webinar about Ethics in Blogging, sponsored by and The Social Media Group. The event will occur Thursday, September 24th at 1 pm ET/10 am PT. You can register to listen and participate for free, and the event is a steal at that price!If you're webinared out, perhaps this will...[read more]

Why Social Media Demands Professional Ethics

August 31, 2009 by Jason Falls

I received an email not too long ago from a professional colleague. It was a private email asking me to do this person a favor. It was written rather tersely and almost demanded that I adhere to the request. The more I thought about it, the more it saddened me that this individual's outward persona via their blog, Twitter channel and so...[read more]

My twitter Ethics

August 26, 2009 by Ayelet Noff

For the past two years I have been active on twitter and only recently (as of June 2008) my close friends and colleagues began to show up on twitter and therefore increased the amount of related and relevant content for me. Twitter has become a daily tool of communication which I use via Web browser, additional applications and on my...[read more]

The Ethics, Or Lack Thereof, Of Ghost Blogging

August 21, 2009 by Jason Falls

Image by Vicki's Pics via Flickr“What do you think about ghost blogging?”It was a simple question from someone in the crowd for a recent talk I gave. I answered honestly, but carefully. It didn't matter. I was essentially speaking to a room which included 10-20 people who currently get paid to blog for people or companies as...[read more]

Full Disclosure: Sponsored Conversations on Twitter Raise Concerns, Prompt Standards

July 27, 2009 by Brian Solis

This is the unabridged version of my latest post on TechCrunch. This version dives much deeper into the challenges, pitfalls, psychology, and associated opportunities to more effectively navigate this complicated, but imminent issue. Source In light of the FTC's recent scrutiny of Social Media practices and the activity that connects...[read more]

The ethics of publishing stolen material

July 17, 2009 by Shel Holtz

IABC President Julie Freeman TechCrunch's decision to publish internal documents stolen from Twitter, “Was it appropriate to publish stolen documents?  Even if the information obtained was accurate?  Was it ethical?  Does the public have the right to know how Twitter (or any company) plans to make its money and when...[read more]

What Happened To Accountability?

July 9, 2009 by Amber Naslund

Perhaps this isn't a new trend, and is something that's pervasive. Perhaps I'm just getting more visibility to it because of my immersion in fast-moving media environments.But there's a startling lack of accountability swirling around right now, both in business and individual senses. And it's arresting to me.This isn't a post with the...[read more]

Brand Jacking incidents now at 10,000 a week

April 19, 2009 by Dirk Singer

Something we've talked about in the past is the idea of brand squatting — opportunists stealing your social network IDs, and either posting away or simply parking them out of your reach. For example, check out what happened after (London commuter train service) South West Trains left its Twitter ID vacant. Meanwhile this website...[read more]

Asking for and Writing Recommendations, Testimonials, etc.

January 11, 2009 by Bruce and Sally Witt

Recommendations, Testimonials, and other terms describe the forms that some sites use to have you write something about someone that you have experience with.If you are new at Social Networking, find people that know you in the "3D" world to sign up for the site and write something good about you.  You don't have to win a prize for...[read more]

The Continuing Ethical Debate About Ghost-Written Blogs

November 19, 2008 by Nancy Williams

I read with interest this morning an article from Dave Fleet about the Ethics of Ghost-Writing in Social Media. I find this topic of particular interest because it deals with an issue that we have had to face within our company on a number of occasions. Once we have got past the initial resistance to social media engagement and the...[read more]

Google, Ethics and The Myths of Social Media: An Interview with Jill Whalen

August 5, 2008 by Nick Wilsdon

There are few people as well known in SEO/SEM circles as Jill Whalen. She founded High Rankings LLC in 1995 and has grown this since to be a leading brand in the industry. Their Search Marketing Newsletter and SEO forums are well known to many. Her conference record speaks for itself. I first met Jill during the days of ThreadWatch when...[read more]

Don't Get Ripped Off By Venture Capital “Brokers”

May 31, 2008 by Sam Huleatt

Stuff like this makes me really angry. I noticed this in Google Adwords. Entrepreneurs who don't know any better might be enticed to spend $2495 for a “workshop” with Terem Capital. Right. Terem lists no portfolio companies on its site and several anonymous quotes. And who is running the workshop? Jodin Hansell whose bio...[read more]