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Superbowl 2014


Five Notes on Newsjacking in Social Media

January 27, 2014 by Andrew Hutchinson

Superbowl: What's the next Oreo moment?

Done right, topical tweets can achieve massive reach and coverage. Done wrong, your reputation can suffer a beat-down. With the Superbowl approaching, and hands hovering above keyboards, waiting to produce the next ‘Dunk in the Dark’ moment, it’s worth considering a few tips before you go rolling the dice.[read more]