Super Bowl 2014 posts, articles, and infographics | Social Media Today
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Super Bowl 2014


Esurance: Brilliant Marketing Strategy or Lost Opportunity?

March 3, 2014 by Debra Ellis


Creating a message that goes viral without a plan for long-term benefits is a lost opportunity. Esurance stole the show on Super Bowl Sunday with their discounted ad and giveaway. The concept was simple, easy-to-understand, and created buzz. But was it effective?[read more]

The Mind-Boggling Lunacy of People Impressed with Esurance's Super Bowl Campaign

February 10, 2014 by Augie Ray

Esurance's Twitter campaign

Six years into the social era, I thought we had reached a certain point of social media maturity where we realize that fans and followers are not leads and that relationships are built through shared values and meaningful interactions. But if Esurance's Super Bowl sweepstakes are any indication, I was wrong.[read more]

A Tale of Coca-Cola, Racism, Twitter and the Media

February 7, 2014 by Edward Boches

Coca-Cola's ad: controversial, or not so much?

Fact. The number of people who rant and get pissed off on the Internet is not a reflection of how many people actually care in real life - despite how much the press sometimes magnifies and exaggerates the reaction. If someone who has 43 followers tweets a racist comment it’s likely no one sees it.[read more]

There was One New Idea (Not) on the Super Bowl [VIDEO]

February 7, 2014 by Edward Boches

How we'd have made the "Bodybuilders" ad.

Professional critics, industry experts, colleagues and even students all agree that this year’s collection of SuperBowl ads was OK but not great. It’s unlikely that five or 10 years from now that anything will remain on a best of list. Sure, #bestbuds will rank among the better of the Clydesdale spots.[read more]

The Impact of Winning (and Losing) the Super Bowl on Instagram

February 7, 2014 by Thibaut Davoult

The Super Bowl on Instagram.

By now, you all know how the game went down: the Seahawks took the lead early on and managed to keep it up until the end, to a final score of 43 to 8. But what about the social media game that took place? Which team better entertained its audience? What team were supporters most rooting for on Instagram?[read more]

Super Bowl Post-Game Highlights: Social Media Stars Shine on the Big Stage

February 5, 2014 by Sara Flick

J.C. Penney's Super Bowl typo tweets

According to Twitter, a record 24.9 million tweets mentioning the Super Bowl in some way were sent out during the big game. This year more than half of Super Bowl ads included some mention of social media, with most of those mentions being hashtags. Here were some of the standouts.[read more]

Why Treating Super Bowl Spots Like Video Content is an Effective Strategy

February 5, 2014 by Matthew Peneycad

How Super Bowl spots are like video content.

Over the last several years, I’ve had a sense that Super Bowl advertisers have been increasingly adopting a strategy of debuting their big Super Bowl TV spots in advance of the big game. And I’m sure I’m not alone here.This intuition was recently validated in a TechCrunch article revealing that video measurement and analysis...[read more]

Marketing Lessons from the Super Bowl Champion Seahawks

February 4, 2014 by McKay Allen

Super Bowl Champion Seahawks.

Sometimes marketers try to get cute, get complex, and get crazy. They try to measure obscure things and try random and unproven campaign tactics. They make offers complex and unnecessarily complicated. These tactics don't work.[read more]


The Social Bowl [INFOGRAPHIC]

February 4, 2014 by Irfan Ahmad

Super Bowl social media.

The Super Bowl was a flurry of social media activity and hashtags dominated the conversation by showing up in more than 50 percent of commercials that aired. The longest hashtag, #Americaisbeautiful caught a lot of controversy and #esurancesave30 was a Twitter trending topic seconds after the commercial aired.[read more]

What It Takes to Win the Brand Bowl

February 4, 2014 by Jordan Slabaugh

Win the Brand Bowl.

The Super Bowl not only ushered in a walloping defeat for Denver, but a new wave of advertising that toed the line between traditional and digital media. Whether brands leaned upon the kitsch of Internet humor or took a more conservative approach to marketing, all roads led back to social.[read more]

Mining the Super Bowl with Geofeedia, NetBase and Salesforce Radian6

February 4, 2014 by Marshall Sponder

Mining the Super Bowl for senitment data.

It looks like a little less than 1% of the Instagram and Twitter chatter was actually at the Super Bowl - but I don’t think the Radian6 numbers are that trustworthy (since I doubt they could be replicated) – but I’ll go with them for this analysis. Remember – I used the same hashtags and keywords as I was picking up from Geofeedia.[read more]

7 B2B Marketing Lessons from this Year’s Super Bowl Ads

February 4, 2014 by Matt Heinz

7 B2B marketing lessons.

The biggest day of the year in sports has for years been one of the biggest days of the year for marketers as well. Even if you’re a B2B marketer, the annual slate of Super Bowl ads can be incredibly fun to watch, critique and learn from. Here are a handful of B2B lessons I saw in between the action on Sunday night.[read more]


Newcastle Brown Ale: The Best Non-Commercial at the Super Bowl

February 4, 2014 by Brad Friedman

Anna Kendrick

Super Bowl advertising costs about $4 million for a 30-second spot during the Super Bowl that attracts around 100 million viewers every year. Newcastle Brown Ale is being talked about for the marketing genius that was "A Commercial That Wasn't Made," starring actress Anna Kendrick.[read more]

The Super Bowl: Our Favorite Ads

February 3, 2014 by Nige Dixon

Volkswagen's Super Bowl commercial

The Super Bowl is BIG business. In fact, it’s SUPER big business, and millions and millions of dollars are spent each year on brand advertising because the viewing population is so high and the returns so very lucrative. We’ve trawled through this year's ads to bring you our top five.[read more]

10 Tips For Your Brand's Super Bowl Real-Time Marketing

February 3, 2014 by Augie Ray

Super Bowl Marketing Tips

I thought I would devise some tips for brands that intend to launch real-time marketing efforts during the Super Bowl. I realize this blog post is a week or two too late, but perhaps these suggestions can help a few social media marketers to avoid a painful or embarrassing mistake tomorrow night.[read more]

Social Media and the Super Bowl: A Brief History

February 3, 2014 by Mark Lerner

Super Bowl and Social Media

Can you guess how many people watched the Super Bowl last year? 10 million? 50 million? 100 million? None of the above. 108 million. That’s how many people watched last year’s Super Bowl. 108 million! That’s over 1.5% of the entire population of the earth.[read more]


Cars, Hashtags and Celebrities: What the Super Bowl Is REALLY About

February 2, 2014 by Aishwarya Krishnamurthy

Super Bowl 48

If you thought that the Super Bowl was all about football, you would be only partially right. Apart from the Seahawks vs. Broncos battle on the field, viewers will also be witness to the "Jaguar v. Audi v. Toyota v. Hyundai v. Chevrolet v. Ford v. Chrysler v. Volkswagen v. Kia" free-for-all off the field.[read more]

Which Brand Will Lose the Real-Time Marketing Super Bowl?

February 2, 2014 by Augie Ray

Real-time marketing at the Super Bowl.

Today, there's a new game in town. The battle is not just being fought on your TV screens, where a 30-second spot this year costs $4 million. (Fun Fact: Anheuser-Busch will have to sell around 5 million cases of beer just to break even on the cost of their Super Bowl ad time, not counting ad production costs.)[read more]

Twitter Research Shows Whether Automotive Brands Waste Cash on Super Bowl Ads

February 2, 2014 by Ross Simmonds

Super Bowl ads

The one industry that continues to fund and go all in on Super Bowl commercials is the automotive industry. LeadSift uses Twitter data to better understand why automotive brands continue to spend cash on the Super Bowl. After reading the analysis of more than 100 million tweets, the results might surprise you.[read more]


Get Ready for the Super Bowl: 5 Tips to Prepare for Social TV Participation

January 29, 2014 by Debra Ellis

5 tips to prepare for social TV.

The three components of viral content are preparation, opportunity, and luck. The preparation done now significantly improves your chances to capitalize on sharing opportunities during the Super Bowl. There’s no way to know in advance that there will be a blackout or someone will show up in an oversized hat.[read more]