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The Mind-Boggling Lunacy of People Impressed with Esurance's Super Bowl Campaign

February 10, 2014 by Augie Ray
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Esurance's Twitter campaign

Six years into the social era, I thought we had reached a certain point of social media maturity where we realize that fans and followers are not leads and that relationships are built through shared values and meaningful interactions. But if Esurance's Super Bowl sweepstakes are any indication, I was wrong.[read more]

A Tale of Coca-Cola, Racism, Twitter and the Media

February 7, 2014 by Edward Boches
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Coca-Cola's ad: controversial, or not so much?

Fact. The number of people who rant and get pissed off on the Internet is not a reflection of how many people actually care in real life - despite how much the press sometimes magnifies and exaggerates the reaction. If someone who has 43 followers tweets a racist comment it’s likely no one sees it.[read more]

Super Bowl Post-Game Highlights: Social Media Stars Shine on the Big Stage

February 5, 2014 by Sara Flick

J.C. Penney's Super Bowl typo tweets

According to Twitter, a record 24.9 million tweets mentioning the Super Bowl in some way were sent out during the big game. This year more than half of Super Bowl ads included some mention of social media, with most of those mentions being hashtags. Here were some of the standouts.[read more]

The Super Bowl: Our Favorite Ads

February 3, 2014 by Nige Dixon
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Volkswagen's Super Bowl commercial

The Super Bowl is BIG business. In fact, it’s SUPER big business, and millions and millions of dollars are spent each year on brand advertising because the viewing population is so high and the returns so very lucrative. We’ve trawled through this year's ads to bring you our top five.[read more]

exclusive

Cars, Hashtags and Celebrities: What the Super Bowl Is REALLY About

February 2, 2014 by Aishwarya Krishnamurthy

Super Bowl 48

If you thought that the Super Bowl was all about football, you would be only partially right. Apart from the Seahawks vs. Broncos battle on the field, viewers will also be witness to the "Jaguar v. Audi v. Toyota v. Hyundai v. Chevrolet v. Ford v. Chrysler v. Volkswagen v. Kia" free-for-all off the field.[read more]

Which Brand Will Lose the Real-Time Marketing Super Bowl?

February 2, 2014 by Augie Ray
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Real-time marketing at the Super Bowl.

Today, there's a new game in town. The battle is not just being fought on your TV screens, where a 30-second spot this year costs $4 million. (Fun Fact: Anheuser-Busch will have to sell around 5 million cases of beer just to break even on the cost of their Super Bowl ad time, not counting ad production costs.)[read more]

 
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