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#SMTPowerTalk Recap: The Human Factor in PR & Marketing

February 13, 2014 by David Amerland

SMTPowerTalk: A new monthly HOA series.

Marketing, selling and PR are all changing. They're changing not because of technology or innovation but because of the ability of social media to bring in the human factor into a very complex equation, making it even more complex. Yesterday, we held our first SMTPowerTalk on Google Plus: here are the highlights and recaps.[read more]


SMT Power Talk: Uncovering the Human Factor in Social Media Marketing (HOA)

February 7, 2014 by David Amerland

Don't miss our Hangout on Air (shutterstock)

Disruption is happening; by degrees, every industry is changing. Trust, authenticity and the human connection drive change in what is turning out to be a relationship economy. A scheduled Social Media Today Hangout-On-Air on Google+ will explore the issues that surround it.[read more]