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What You Need to Know when Selling to the CTO

March 28, 2014 by Joellyn 'Joey' Sargent

How to get this CTO to buy in / shutterstock

Technology buyers know what they need, and they often have a roadmap the stretches one to three years in the future. As a result, they’re looking for solutions to a well-defined set of problems. Here are some insights from an executive roundtable hosted by the Georgia CxO Forum, the Social Executive Council and TAG Social.[read more]

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Selling Social to the C-Suite: Trust, But Verify

January 27, 2014 by Robin Fray Carey
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The Most Powerful Brand on Earth

I’ve been totally immersed in Susan Emerick’s and Chris Boudreaux’s excellent The Most Powerful Brand on Earth: How to Transform Teams, Empower Employees, Integrate Partners, and Mobilize Customers to Beat the Competition in Digital and Social Media.[read more]

Want to Prove Your Company Is Human? Get Your CEO to Tweet

November 13, 2013 by Ekaterina Walter
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Is your CEO human? If so, get her tweeting.

Big company executives are virtually invisible on social networks. Whether it’s CEOs, CMOs, or CIOs only a small number of them are finding time to engage with their peers and their customers on Twitter, Facebook, Google+ and other social networks. Most prefer to leave that to their marketing and PR teams.[read more]

How Content and Social Media Fit into a CEO's Day

November 8, 2013 by Gini Dietrich
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Where do you fit in your social media work?

In July, we decided to test content and see if I could scale back the time I spend writing here, focusing on larger topics and more in-depth articles. Of course, the latter hasn’t happened yet as I just submitted the final chapter of Spin Sucks on Friday, but we’re on month five of my writing only three blog posts a week.[read more]

From Analog to Digital: Becoming the Most Valuable Node

November 5, 2013 by Brian Vellmure

nodes in a network

What most senior level leaders haven’t picked up on yet is that the people, teams, divisions, media, machines, assets are all just nodes in a network. A network that communicates in real time – where value is distributed quickly than ever before, and where network effects create swarms of attention, focus (and profits) around critical issues.[read more]

6 Ways in Which Managers Fail Social Media Officers

October 30, 2013 by Allegra Holbrook

For social media to work well for an organisation, it is essential that managers and senior staff understand, at least on a basic level, what it is and how it works, and most importantly that they support their team. Often this “team” is one person managing the expansive digital landscape alone.[read more]

How CEOs Are Using Social Media

September 27, 2013 by Elizabeth Kent

Social CEOs

Many current discussions of corporate social media use have been focusing on one individual: the CEO. Brands are starting to realize how important it is to have the face of your company represented on social media, and engaging with consumers. However, the majority of CEOs still are not on social media – a surprising 70%, in fact.[read more]

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"Whose Community Is This, Anyway?" Notes From The Social Shake-Up #SSUCommunity

September 26, 2013 by Suzie McCarthy

A panel of online community-building superstars convened at The Social Shake-Up to share their experiences and give tips on harnessing the power of community. See what Vanessa DiMauro, Lou Dubois, Dawn Lacallade, and Jennifer Mitchell had to say.[read more]

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Why the "Social CEO" Debate Is All Wrong

August 26, 2013 by Mark Harrington
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Social CEO: setting the record straight

Debating whether CEOs should be tweeting is an interesting topic, but misses the mark on how social media can actually deliver significant, multidimensional value to chief executives devoid of massive pitfalls and risks. The value of advanced social intelligence through active listening is tremendous, particularly to C-level executives.[read more]

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Webinar Replay: Talking to the C-Suite: How to Get Buy-in for Your Social Strategy

July 31, 2013 by Kelsey Arnold

Talking to the C-Suite: How to Get Buy-in for Your Social StrategyNo longer the province of early adopters, social media has made an indelible mark on the minds of leading brand strategists, marketing professionals, and in-house communications experts. But has its power and potential yet penetrated the consciousness of the C-Suite? Has...[read more]

Getting Back to Basics: Why Brands are Getting it Wrong in Social Media [VIDEO]

May 22, 2013 by Brian Solis

Every day, I hear about how social media strategists and managers are frustrated with the lack of executive support. Yet, many aren’t doing themselves any favors. Executives don’t speak the language of social media. They speak the language of the C-Suite and their audience are shareholders and stakeholders.[read more]

Should C-suites and Boards of Directors be Exempt from Social Media Training?

December 26, 2012 by Shel Holtz
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Early results of a study from Stanford Graduate School of Business’s Center for Leadership Development and Research—Social Media Use Among Directors and Senior Managers—show that only 34.2% of directors and executive management have even a modest understanding of the impact social and digital media have on their companies. Only 21.7% rated their own grasp of the issues around social media as “good.” Fewer than 15% of boards of directors see reports summarizing information gleaned from social media monitoring and metrics. The prevailing view: Social media is beneath them and should be confined to marketing and PR.[read more]

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Social Media Makes Its Impact in the C-Suite

September 5, 2012 by Kevin Jorgensen

In many organizations, CMOs and marketing directors have been making social media pitches internally. Meteoric growth in social media marketing for businesses shows that businesses have listened to their CMOs – perhaps even some were listening to us.[read more]

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Audio Archive: The C-Suite and Social Media: Will They Ever Buy In?

June 20, 2012 by Cliff Figallo

While some Fortune 500 companies have taken the plunge into social media, studies continue to tell us that the leadership of many large corporations remains resistant to substantially opening their companies up on social networks, either for internal or external use. Are new media professionals deluded to believe that the evidence of...[read more]

24 Tips to get the CEO & Corner Office to Say Yes to Social Media

March 14, 2012 by Pam Moore
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You know there is a world of social opportunity for you, your company and your brand. You have an already enabled, empowered and self-tweeting community if you could just get out there and engage with them. What is holding you back?[read more]

Selling ‘social’ to the C suite: The power of referrals

November 5, 2010 by Troy Janisch

If you want corporate executives to understand the value of social networks, you need to move discussions from ROI to COI. When executives ask about the return on investment (ROI) for social media, they’re asking “How much money will be make today?”  It’s like measuring the the amount of water in your kitchen by what coming out of...[read more]

Web 2.0 — Collaboration vs. Control

February 20, 2010 by Keith Errington
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THERE seems to be a battle being fought out in corporate cyberspace — between those who see Web 2.0 technologies as positively empowering, powerfully collaborative and potentially game changing, and those who see them as massively time wasting, security broaching, anti-corporate agents of chaos. Now whilst these two poles may be...[read more]

 
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