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CVS: Narrative of A Brand

February 8, 2014 by Rohn Jay Miller

CVS and Branding

You’ve seen the news that CVS will stop selling cigarettes and other tobacco products by October 1. The move was lauded by health officials in and out of government, and has been the source of discussion on the news shows: was it a principled decision or a shrewd business move?[read more]

 
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