Esurance posts, articles, and infographics | Social Media Today
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Esurance: Brilliant Marketing Strategy or Lost Opportunity?

March 3, 2014 by Debra Ellis


Creating a message that goes viral without a plan for long-term benefits is a lost opportunity. Esurance stole the show on Super Bowl Sunday with their discounted ad and giveaway. The concept was simple, easy-to-understand, and created buzz. But was it effective?[read more]

The Mind-Boggling Lunacy of People Impressed with Esurance's Super Bowl Campaign

February 10, 2014 by Augie Ray

Esurance's Twitter campaign

Six years into the social era, I thought we had reached a certain point of social media maturity where we realize that fans and followers are not leads and that relationships are built through shared values and meaningful interactions. But if Esurance's Super Bowl sweepstakes are any indication, I was wrong.[read more]