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Sochi

Visa Hits 1st Place in the Twittersphere as Official Sponsor of Olympics [INFOGRAPHIC]

February 26, 2014 by Lien Brusselmans

Sochi's social infographic.

International events like the Winter Olympics are the perfect marketing opportunity for international brands. Millions of people worldwide are closely following the biggest sports event in the world and they love the Olympic vibe. Brands that succeed at surfing on this wave of positivity benefit from a huge exposure and reputation boost.[read more]

The Best (and Worst) of 2014 Sochi Olympics Marketing Strategy

February 25, 2014 by Rohit Bhargava
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Cover Girls

Just as with my previous work reviewing Super Bowl marketing strategy, there were plenty of both good and bad examples of how brands approached their strategy to the Games. Here’s my take on the ads and campaigns that featured the best and worst marketing strategies from the 2014 Olympic Games in Sochi.[read more]

exclusive

Sochi 2014: Hot and Cool and Yours and Social

February 19, 2014 by Phil Butler

Sochi selfie

If you’ve been watching at all, the Winter Olympics in Sochi are about as social a world event as we’ve ever seen. For an interesting look at what’s going on in Sochi, Russia, here are some local and real world takes via social means on these Olympic Games.[read more]

Twitter #SochiProblems: A Social Media Marketing Tale

February 13, 2014 by Alex Kim

"Drinking" water: #SochiProblems (source)

Journalists arrived in Sochi, expecting to check into their hotel rooms and prepare for two weeks of nonstop obscure sports coverage. However, what they found were hotels without lobbies, rooms with broken light fixtures, wi-fi routers hanging from the ceiling, and stray dogs roaming the streets. A hashtag was born.[read more]

Daily Social Media Statistics from Sochi [INFOGRAPHIC]

February 12, 2014 by Evan LePage

Sochi's social media stats.

Throughout the Games, we’ll be tracking social conversations around the 2014 Sochi Olympics in this daily infographic to show what’s buzzing on social. Powerful stats from uberVU via HootSuite will be updated each day to give you an overview of who owns the mindshare of Olympic voice on social.[read more]

 
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