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Beyond Engagement: Employee Advocacy - What's In It For My Business?

April 17, 2014 by Mike Bailey

A successful employee advocacy program relies on engaged employees becoming brand ambassadors - how much convincing do you need? For now, set aside the excellent financial returns from employee advocacy. Let’s look at the practical contribution that a well-structured program brings to a business.[read more]

Employee Advocacy Summit Launches in Atlanta September 2014

April 8, 2014 by Susan Emerick

Employee advocacy summit.

To help today’s marketers navigate the complexity of building, scaling and driving performance through Employee Advocacy programs, Chris Boudreaux and Susan Emerick created the 2014 Employee Advocacy Summit on September 15 in Atlanta, in collaboration with Social Media Today. Space is limited, so confirm your spot now![read more]

Social and Business Collaboration: A Human Science

April 8, 2014 by Bryan Kramer

complex collaboration

As our businesses become more complex, it’s up to all of us to work harder at humanizing our approach in everything we do. On top of this, as businesses become more social, collaboration is becoming the most critical business competitive advantage.[read more]

Can You Really Build a Blog Written by Employees?

April 8, 2014 by Stanford Smith

This employee is not excited to blog.

Let’s be honest, asking your employees to blog is probably a non-starter. Instead, get them to contribute blog ideas. The writing part can be delegated or outsourced. But with a little direction, your employees can offer a steady supply of awesome ideas that you can turn into blog content your readers will love.[read more]

The Secret Spice to Kickstarting Employee Advocacy

April 4, 2014 by Mikael Lauharanta

Get your employees talking.

In order for employee advocacy to take off in your organization, you need content that employees want to share. So what if I told you how to know exactly what type of content your employees want to share? The answer is simple – listen to them.[read more]


Beyond Engagement: Unleashing the Power of Employee Advocacy

April 3, 2014 by Mike Bailey

Beyond Engagement

Brand advocates are everywhere, but you wouldn’t know it; they look exactly like regular people. You could be sitting next to one as you read this article. This new Social Media Today column will explore the power of employee advocacy, and why it matters to your organization.[read more]

How Brands Should Show Off Their Authentic Voice on Social Media

March 19, 2014 by Sofie De Beule

Do you have an authentic voice on social media?

Do you find it difficult to set your tone on social media? Are you struggling to discover creative ways to authentically connect with your customers? Some companies clearly cover up their identity and don't allow themselves to really bare it all.[read more]

Empower Your Employees to Become Brand Ambassadors

March 18, 2014 by Jon Michail

Employees to brand ambassadors.

Has it occurred to you that you have a large army of employees, partners, suppliers, sellers, media and stakeholders all ready and available to be brand ambassadors for your enterprise? How about empowering them so that they can give you vastly more online exposure and credibility?[read more]

This Isn't Margaritaville - So Lose the Parrot Head

February 24, 2014 by Susan Emerick

parroting: not an effective social strategy / shutterstock

Simply asking employees to parrot brand-generated messages through their personal social media may help the brand to gain small amounts of reach or engagement, but it is not a sustainable strategy for engaging audiences and developing relationships online.[read more]

How to Create a Community and NOT a Workplace

February 24, 2014 by Jason Verdelli

Making a Workplace a Community

There are two very critical problems that will end up plaguing just about every company at some point: Keeping everybody on the same page and creating a sense of community within the company. Let’s discuss how to overcome this.[read more]

Overcoming Information Overload for Employee Advocates in Social Media

February 12, 2014 by Chris Boudreaux

information overload?

Information overload: a fact that isn't going away. And anyone managing an Employee Advocacy program needs to think about how you will help your employee advocates deal with the persistent problem of information overload and how best to then act on what's important.[read more]


5 Reasons Why Your Employee Advocacy Program is Doomed

February 9, 2014 by Mike Bailey

Employee Advocacy

Don’t assume that your people will instantly know what you’re trying to achieve by introducing employee advocacy into their sheltered lives. It’s particularly unhelpful for them to learn that your vision for the program goes no further than reversing the ban on social media at work.[read more]