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What the WhatsApp and Mobile Messaging Feeding Frenzy Mean for Marketers

February 25, 2014 by Drew Beechler

Mobile messaging and marketers.

These acquisitions might have caught many by surprise (especially in valuation), but this trend in mobile messaging has been growing for some time. Mobile is no longer a silo and something to "consider." Companies that don't begin to leverage mobile opportunities will be passed up by those that do.[read more]

WhatsApp's Blog Tells the Story of Billion Dollar Focus [SLIDESHARE]

February 21, 2014 by Andre Bourque

You needn't look further than WhatsApp's own blog to understand the story of how the world's most popular smartphone messaging app came to be. The trick is to dig beyond the surface to understand this five-year-old company, to grasp its steadfast product execution and user engagement.[read more]

WhatsApp Is Just What Facebook Needed

February 21, 2014 by Ezra Chasser

WhatsApp Purchased by Facebook

Let Wall Street doubt all they want. Facebook's acquisition of WhatsApp makes perfect sense and secures their place in the tech world for a long time - because while Facebook Messenger has been supremely popular here in the US, WhatsApp is the king on every other continent besides Asia.[read more]