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Petit cadeau en attendant un prochain billet qui ne saurait tarder, héhéhé, je sais, je sais, ce blog devrait s'appeler “De temps en temps à La Désirade” Je parle souvent autour de moi de Twitter et du formidable succès rencontré par cette plateforme de micro-blogging qui allie à ... [read more]
E-book : Tirer le meilleur parti de Twitter
L'ebook sur Twitter, lancé par Benjamin Romei de Vendeesign et Flavien de du Blog du modérateur en août dernier, auquel j'ai participé et auquel de nombreux spécialistes ont également participé vient de sortir ! Ce guide en 4 grandes parties s'adresse aussi bien aux particuliers qu'aux... [read more]
Best of tweet de la semaine
Voici une synthèse de mes tweets francophone préférés de la semaine passée (donc les miens et ceux que je re-tweet). A priori mes tweets abordant les mêmes centre d'intérêt que mon blog, on devrait y trouver de l'entreprise 2.0, du web 2.0, du management, de l'intelligence... [read more]
Real-Time Search - 5 Reasons Why “We” Will Change the Web
If you don't understand why the Real Time Web is huge, you will soon. Thanks to micro-blogging sites like Twitter, a constant stream of human-posted content has infiltrated the Web. This growing infiltration has created a bottoms up approach to content creation that via the progressive support of rapidly developing applications has and... [read more]
Twitter, sous-traitant des moteurs ?
Jean-Michel Salaün propose une lecture intéressante de la situation actuelle de Twitter: puisque la compagnie ne semble pas vouloir se faire racheter (la "stratégie de sortie" des compagnies web 2.0), se pourrait-il qu'il se positionne comme revendeur de valeur de liens?« (...)Twitter ne cherche pas à être... [read more]
Le dur apprentissage de Twitter
Une vidéo amusante de chez HubSpot sur comment utiliser Twitter. [read more]
Twitterland
J'ai encore viré quelques types que, charitablement, j'avais placés dans la liste following lorsqu'ils s'étaient inscrits dans celle de mes followers. Oui, je parle de Twitter qui est peut-être en train de vivre ses derniers jours, alors que mon compte sur ce social network est ouvert depuis deux ans - j'y... [read more]
Du bon usage des bons relais de communications
Quand des gens, bien intentionnés certainement, n'y comprennent rien et décident de développer des débats politico-publics à coup de 140 caractères, d'autres un peu plus artistes pourtant, offrent une belle démonstration de la manière de mixer les différents canaux de... [read more]
HootSuite Intelligence on Twitter Micro Interactions
Many of my readers asked me to write a follow up post on Twitter macro insights from micro interactions, focusing specifically on the tool I use, HootSuite. This post will be focused on insights or intelligence I gathered on content and what resonates most with Twitter users. I'm not a tech person, so I would be ill equipped to have a... [read more]
How to get the most out of your Twitter strategy
So I spoke at the Figaro Digital “Social Media” event on Tuesday. I really struggled to think of anything useful to talk about (some might say I didn't even achieve that!), after all, how many times will people regurgitate the same old case studies and say the same old things “the customer is in control” blah,... [read more]
Twitter traffic machine makes me sick
It makes me want to shut up about micro-blogging.For $27 bucks this guy is selling you five CD's that will help you make money on Twitter by building 16,000 followers in 90 days. It's called the Twitter Traffic Machine.The pitch video is really sleazy. And what's with the sign up page? Those red arrows give the whole game away, don't... [read more]
New Media University: Twitter 101 for Business
Over the years, I've actively called for Twitter to contribute to its own culture and direction by leading instead of following. It would effectively serve as a source of inspiration and orientation for consumers and the businesses hoping to connect with them, which would ultimately increase the alarming 40-percent user retention... [read more]
A Twitter for your Intranet
Socialtext has launched a Twitter for your Intranet. The Socialtext Microblogging Appliance for rapid secure intranet deployment of microblogging and social networking apps for just $1/user/month. On-site appliance deployment, the ability to upgrade to the full social software platform and the low price point provide a... [read more]
Reparlons de FrienFeed
Friendfeed et Twitter sont-ils concurrents ? Friendfeed a toujours eu ses aficionados, avec parmi eux quelques blogueurs très populaires, et on pourrait les comprendre puisqu'il a toujours été plus abouti techniquement que Twitter. Mais selon moi, il y a des différences entre Friendfeed et Twitter qui sont d... [read more]
Seesmic Web Ups Ante for Twitter Management Tools
Seesmic have just released the preview version of Seesmic Web for Twitter. A web-based version of their hugely popular Seesmic Desktop desktop app, Seesmic Web also has some pretty cool new features not found on the desktop version.The first (and really useful) difference is the threaded conversation option for direct messages. Now you... [read more]
The Internet is More Biology Than Technology: The Top 10 Ways to Monetize Twitter
At the Real-Time Stream event in Redwood City, California organized by TechCrunch, industry pioneers and pundits discussed the state and future of the Real-Time Web also increasingly referred to as the “now” Web. When it comes to search, the most notable comparison between traditional and real-time discovery is represented... [read more]
Twitter au delà des chiffres
Quelque chose que l'on a du mal à comprendre, qui bouscule l'ordre établi, est souvent craint, dénigré ou vénéré, or Twitter est un peu tout à la fois. Le service ne pouvait que déclencher les passions. On aime ou on rejette, et comble de l'ironie, pour les mêmes raisons... [read more]
The Value of Dynamic Signals
It's been called micro-blogging, micro-sharing and a variety of other phrases including the word ambient. But there's a significant attribute that's been less discussed and is critical to both business and social implications regarding how we live and work. Technology allows us to signal our every movement, thought, action and status... [read more]
Communicators: Twitter a 'fad'
Or at least that's what 54% told online publisher Ragan Communications and Pollstream in a study on the micro-blogging service, saying people will soon tire of the hype and move on."“[It's a fad] because everybody's doing it,” said one respondent. “Ashton Kutcher and CNN have a steady supply of fans who want to know... [read more]
Survivre à Twitter 1/2
Twitter est le service qui a explosé en 2009. C'est en gros 12 millions d'utilisateurs et une croissance à 2500%. Même si le service se tasse un peu, et que l'on est loin des 200 millions de comptes de Facebook, il reste encore très dynamique. J'ai remarqué depuis peu que la majorité de mes... [read more]
Jonathan Salem Baskin is an author who writes a regular column on Advertising Age & posts on his award-winning blog. More »
John Bell heads up the 360° Digital Influence team & teaches graduate studies in Digital Influence at Johns Hopkins University. More »
Don Bulmer is Vice President of Communication Strategy at Royal Dutch Shell More »
John Byrne is chairman & editor-in-chief of C-Change Media Inc. & the author or co-author of eight books. More »
Gini Dietrich Gini Dietrich is the founder and chief executive officer of Arment Dietrich, Inc. More »
Vanessa DiMauro is the CEO of Leader Networks & has been creating successful online communities for over 15 years. More »
Maggie Fox is the founder and CEO of Social Media Group & was named one of the Top 100 Marketers in Marketing Magazine. More »
Laurent Francois I lead the marketing&development hub @ Express Roularta Services, a media company. I focus on 2 main brands (L'Express, More »
Rachel Happe is a Co-Founder and Principal at The Community Roundtable & a blogger at The Social Organization. More »
JD Lasica is a consultant who is considered one of the leading authorities on social media & user-created media. More »
Brian Solis s author of Engage and is recognized as one of the most prominent thought leaders & authors in new media. More »
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“Up until this point we have always understood content through the lens of the distribution channel it sat within. The channel, in fact, gave its name to the content (TV is a form of distribution but we think of it as a form of content) - or, as per your reference to McLuhan, "the medium was the message". The social media revolution is all about the liberation of content from its means ...”
“Alternatively, and this is what I believe, GM is simply not very good at Social. The easiest way out of that situation might well be to blame the tools, rather than the craftman. From what I've been observing, GM has been using Facebook, and especially their brand pages, as little more than a glorified megaphone. ”