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How Chevy's Latest Campaign Embraces #THENEW Era of Digital Personas

February 24, 2014 by Sharmin Kent

Image creditchevrolet.com

Chevrolet recently debuted a hashtag-driven campaign, #THENEW. The accompanying 60-second ad, debuting during the Opening Ceremonies of the Olympics, highlights those updated definitions, featuring a diverse range of people with their families and friends.[read more]

 
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