fitbit posts, articles, and infographics | Social Media Today
Sign up | Login with →



Fitbit's Crisis Communications Misses Social Mark

February 25, 2014 by Scott Gulbransen

Fitbit's recall

I'm looking at the case of Fitbit's voluntary recall and subsequent 86-ing of their top new fitness tracker, the Force, from two very different points of view: one as a communications and marketing professional, and the other as a loyal customer and brand advocate. It’s the latter that has motivated me to draft this post.[read more]