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Digital Agencies Have Reached an Inflection Point

February 26, 2014 by Daniel Newman

Digital agencies.

The death of the digital agency has perhaps been announced prematurely, but if the business were to defect, where would it go? In a recent study by the association of national advertisers 60% of the Fortune 500 companies are currently considering moving away from some, if not all, of their traditional agency work in favor of bringing it in house.[read more]